JOB DESCRIPTION

　　Ford Pro is a new global business within Ford committed to commercial customer productivity. Ford Pro delivers a work-ready suite of vehicles, accessories and services for virtually every vocation, backed by technology and engineered for uptime. A true one-stop shop, we offer a full portfolio of electrified and internal combustion vehicles designed to integrate seamlessly with the Ford Pro ecosystem, helping customers' businesses thrive today and into the new era of electrification.

　　In this position...

　　Ford Pro Tech -Data & Analytics (D&A) is a global team responsible for the strategy & delivery of 360 data services, modern business intelligence, and advanced analytics solutions powering Ford Pro. This enables Ford Pro to operate as an analytics-driven business in a highly competitive marketplace!

　　We are seeking a well rounded Digital Analyst who is a an expert in web analytics and can lead end-to-end measurement including tagging strategy development to delivering reporting and optimization insights.

　　This role will report to the Manager, Integrated Marketing Analytics Ford Pro. D&A works in a Product Management Delivery model working end-to-end with business partners, analytics managers, product owners, product designers, data scientists, business intelligence engineers, data engineers, and software developers to deliver analytics innovation.

　　RESPONSIBILITIES

　　What you'll do...

　　Manage maintenance web analytics tool to ensure accurate tracking and reporting of site data. Lead development and execution of effective tagging strategies to capture relevant data points and events on the website. Collaborate with cross-functional Ford Pro teams and agencies to define tagging requirements for new website features, campaigns, and initiatives. Ensure regular audits of tagging implementations are conducted to ensure data accuracy and integrity. Analyze website data and user behavior to identify trends, patterns, and opportunities for improvement. Create reports and/or dashboards to effectively communicate key findings and present actionable insights to stakeholders. Perform in-depth analysis of website traffic, conversion rates, user engagement, and other relevant metrics to uncover areas for optimization. Utilize A/B testing methodologies and tools to optimize website performance and user experience. Stay up-to-date with industry trends, best practices, and emerging technologies in web analytics, tagging, and data analysis.

　　QUALIFICATIONS

　　You'll have...

　　Bachelor's degree in Marketing, Statistics, or a related field

　　5+ years of experience in Site Analytics, with proven ability in leading cross-functional teams and agencies. 5+ year experience using web analytics tools such as Adobe Analytics, Google Analytics or similar platforms. Hands on experience with tag management systems (TMS) such as Adobe Launch or Google Tag Manager. Experience with A/B testing methodologies and tools such as Adobe Target, Optimizely or Monetate. 3-5 years of experience with data visualization tools such as Looker, Marketing Cloud Insights (formerly Datarama) or Tableau.

　　Even better, you may have...

　　MBA Preferred Proven ability to interpret complex data, create actionable insights and effectively present findings and recommendations to stakeholders Detail-oriented mindset with a focus on accuracy and data integrity. Ability to work collaboratively in a team environment and manage multiple projects simultaneously. Knowledge of HTML, CSS, or JavaScript is a plus.

　　You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

　　As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder...or all of the above?

　　No matter what you choose, we offer a work life that works for you, including:

　　Immediate medical, dental, and prescription drug coverage Flexible family care, parental leave, new parent ramp-up programs, subsidized back-up child care and more Vehicle discount program for employees and family members, and management leases Tuition assistance Established and active employee resource groups Paid time off for individual and team community service A generous schedule of paid holidays, including the week between Christmas and New Year's Day Paid time off and the option to purchase additional vacation time.

　　For a detailed look at our benefits, click here:

　　https://clicktime.symantec.com/15uBY3vY9nW5isuUzGpvD?h=NJ2LzhdwjO_14TUxBV99aekz4JJNKjG7TPfP4a7LYB8=&u=https://fordcareers.co/GSR-HTHD

　　Visa sponsorship is available for this position.

　　Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

　　We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

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