Description Our reputable client is seeking a knowledgeable and experienced Digital Marketing Specialist. This professional should be able to keep tight control of the bottom line while expertly navigating the ins and outs of marketing strategy, analysis and campaign execution.Experience improving online customer experiences, implementing marketing technology solutions, and following inbound marketing practices, as well as a customer-first mindset are essential for this job. We want to hear from you if you are detail-oriented and have strong decision-making and interpersonal skills.This position will be responsible for the strategic planning and implementation of all digital initiatives that support the sales strategy and marketing plans for our client. You will oversee the company's brand image and voice through the development of strategies and content across the digital landscape of owned sites, social media, partner platforms and paid media, with support from the Marketing Manager.

　　What you get to do every day

　　Support other project tasks related to print, direct mail and data management as needed

　　Engage with technology and creative vendor partners to meet expectations on brand compliance, deadlines and budget

　　Work with executive leadership to identify trends and insights, and share thought leadership

　　Create strategies and tests to optimize spend and performance of paid digital campaigns

　　Assemble reports to track the performance of digital marketing campaigns

　　Maintain project timeline and status and communicate updates regularly for digital projects

　　Discover ways to enhance the company's website through creative landing pages, blog posts and SEO

　　Aid in updating the online customer portal to improve user experience

　　Develop and execute digital marketing initiatives to meet objectives in customer acquisition, growth and retention, and reactivation

　　Take advantage of educational opportunities and read trade publications in order to increase job knowledge

　　Develop content that will engage the company's customers and partners

　　Develop and maintain the company's social media presence Requirements - Knowledgeable in enhancing the frontline customer journey, driving traffic to a company's main site

　　Remarkable track record in cultivating digital brands with strong ROI

　　Highly-qualified in SEO/SEM, PPC, Social Media, Email marketing, Digital Ad displays, Retargeting, CRM

　　Grasp of Content Management System (CMS) & Digital Marketing System (DMS)

　　Past role in vendor management

　　Experience managing strategic multichannel marketing and maintaining digital brand consistency

　　Must be skilled in communication and collaboration

　　A healthy mix of skill and initiative Innovation starts with people.®

　　Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

　　Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

　　All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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