Digital Marketing Manager – Brand (18-month contract) - 0004JP

　　Posting Date: Jan 19, 2024, 8:41:23 AM

　　Primary Location: Ontario-Ottawa

　　Job Type: Contract

　　Schedule: Full-time

　　Description

　　Export Development Canada (EDC) is a financial Crown corporation dedicated to helping Canadian businesses make an impact at home and abroad. EDC offers financial products and knowledge to help Canadian businesses confidently enter new markets, reduce financial risk, and grow their business.

　　When you join our team, you’ll be helping Canadian businesses learn the endless possibilities that open to them through export and help bring their vision, passion, and innovation to the world. Your knowledge and expertise will support more than 25,000 Canadian businesses and their customers in as many as 200 markets worldwide. You’ll work amongst the best and brightest in an inclusive, collaborative environment that fosters professional development and success. And you’ll know that you’re making an impact every day – for businesses, for Canada and for the people you work with.

　　Are you ready to make an impact? Join EDC, recognized as a Top 100 and Top Family-Friendly Employer, as we take on the risk so Canadian businesses can take on the world. #LI-Hybrid

　　Digital Marketing & Acquisition Manager – Brand

　　Team & Job Overview

　　Export Development Canada (EDC) is a financial Crown corporation dedicated to helping Canadian businesses make an impact at home and abroad. EDC offers financial products and knowledge to help Canadian businesses confidently enter new markets, reduce financial risk, and grow their business.

　　When you join our team, you’ll be helping Canadian businesses learn the endless possibilities that are open to them through export and help bring their vision, passion, and innovation to the world. Your knowledge and expertise will support more than 25,000 Canadian businesses and their customers in as many as 200 markets worldwide. You’ll work amongst the best and brightest in an inclusive, collaborative environment that fosters professional development and success. And you’ll know that you’re making an impact every day – for businesses, for Canada and for the people you work with.

　　Are you ready to make an impact? Join EDC, recognized as a Top 100 and Top Family-Friendly Employer, as we take on the risk so Canadian businesses can take on the world.

　　As part of the Corporate Communications, Marketing and Corporate Strategy Group, the Marketing team is seeking a Digital Marketing Manager. You will be part of the team that develops EDC’s brand marketing program, including the planning and delivery of national brand campaigns and internal activation to embed the brand both across the customer and employee journey, working with stakeholders across the business to ultimately drive EDC’s brand health.

　　As a Digital Marketing Manager, you will be responsible for media strategy, measurement, and program evolution, collaborating with your team to deploy brand communication programs to promote the EDC brand across various channels that drive awareness and consideration. Defined as an engaged communicator with digital savviness, you will leverage data, insights, and qualitative research to effectively inform targeted programs. Relying on effective relationship building, the ideal candidate is expected to understand and translate business goals into exporter-centric digital strategies that are measurable by marketing KPIs and Brand Health metrics. The successful candidate should have a strong drive for results while striving for incremental improvements throughout the campaign life cycle.

　　Key Responsibilities & Requirements

　　Develops and executes digital and traditional advertising strategies to promote the EDC brand across various channels that drive brand health; including awareness, familiarity, consideration and ultimately result in lead generation.

　　Executes flawlessly across the entire portfolio of tactics, implements digital strategies/programs and analyzes their effectiveness through campaign scorecard metrics.

　　Applies the EDC brand to all digital initiatives and represents the voice of the customer throughout the exporter journey.

　　Leads ongoing monitoring, analysis, and evaluation of results of activities to recommend improvements and measure campaign effectiveness.

　　Accelerates digital marketing expertise as part of an integrated marketing model through sharing results, digital best practices, processes and internal digital capabilities.

　　Fosters innovation, customer intimacy and understanding throughout EDC teams.

　　Partners with brand squad team members and agency partners to develop digital strategies within assigned portfolio; manages scorecards/dashboards and budgets ensuring results are accurately captured.

　　Leads campaign landing page development, pixel implementation and proposes experiments to achieve desired goals.

　　Supports overall management of Brand Team budget, as well as reporting for the Events and Partnerships team.

　　Key Competencies

　　Customer focus with emphasis on digital journey and experience (digital literacy)

　　Drive for results and self-motivated

　　Effective communication, analytical and presentation skills

　　Demonstrated ability to lead campaign reporting and analysis

　　Team player and cross-functional collaborator

　　Experience with budget planning and management

　　Ability to synthesize data into actionable insights

　　Screening Criteria

　　Undergraduate Degree or equivalent experience in Business Administration; Marketing or related field

　　Minimum 5 years’ experience in digital marketing, marketing automation or related digital CX field

　　Advanced knowledge of marketing principles and practices

　　Experience developing a targeted digital marketing program based on customer insights

　　Experience with marketing measurement frameworks

　　Experience in media plan development with a focus on digital media including social media, SEM and programmatic

　　Experience with Multichannel marketing

　　Asset

　　Bilingual in both official languages (French and English)

　　Experience with Adobe Analytics and PowerBI

　　Experience working in media or advertising agency

　　Salary Range:

　　Salaries are based on qualifications and experience and typically range from $81,012 To $108,017.Location

　　Export Development Canada is a hybrid work environment.

　　This role will be performed from EDC’s headquarters in Ottawa or Montreal.

　　Relocation assistance is available for eligible candidates.

　　EDC's Commitment to Employment Equity

　　EDC is committed to employment equity and achieving a diverse workforce. EDC actively encourages applications from women, Aboriginal peoples, visible minorities, persons with disabilities and members of the 2SLGBTQI community. If selected for an interview, please advise us if you need any special accommodation.

　　How to apply

　　Only candidates selected for an interview will be contacted. : Application deadline on www.edc.ca/careers : Feb 2, 2024, 11:59:00 PM Candidates must meet the requisite government security screening requirements. :

　　Req ID: 0004JP