Digital Marketing Demand Professional

　　Job Req ID: 28852

　　Posting Date: 22 Jan 2024

　　Function: Brand and Marketing

　　Location:

　　215 Park Lane, Birmingham, United Kingdom

　　Salary: Competitive + benefits

　　Closing Date: 4th February 2024

　　Location: London, Birmingham, Bristol , Manchester

　　Why this job matters

　　Working alongside the Digital Marketing Demand Manager, the Digital Marketing Demand Professional will be the single interface between Marketing and DAAC, responsible for capturing prioritised demand from all Marketing teams, translating the demand plan into a prioritised product-centric plan to align with DAAC trading squads, having a clear view on available resource within DAAC trading squads, discussing and interlocking the plans and presenting back to all Marketing teams for final approval.

　　Responsible for overseeing the delivery of all interlocked demand to ensure delivered on time and within budget and managing any urgent demand that needs supporting outside of the agreed planning process. This role will be an expert in digital demand management, conflict management to deal with different priorities across segments and products and resource capacity planning to ensure alignment across all Marketing and DAAC plans

　　What you’ll be doing

　　Collate and capture all annual / quarterly demand from each Marketing function, ensuring appropriate level of detail to impact assess within Marketing and DAAC.

　　Work with Digital Marketing Operations Senior Manager and Digital Media & Content Senior Manager, impact assess all demand requests to understand if any resource needed within the wider Digital Marketing team.

　　Present prioritised plan to equivalent DAAC squad leads, adjust plan based on any inputs from DAAC and interlock plans.

　　Communicate locked down plan to Brand & Comms, Channel, Field, Partnerships & Portfolio, Wholesale/DivX, Campaigns and Mandatory & Regulatory and agree activity out of demand planning and into delivery.

　　Manage any unplanned activity requests (20% max) between Marketing function and DAAC, facilitating any prioritisation decisions required.

　　Oversee delivery of all interlocked demand across Marketing and DAAC, ensuring transparency on status, issues, risks and mitigations, to deliver on time and within budget.

　　Timely escalation of any issues or risks that could impact delivery to ensure a resolution can be identified and reached to bring delivery back on track.

　　Skills and Experience

　　Good knowledge of Digital Marketing including web, social, PPC, display, email, mobile, SEO (organic and paid) and marketing content.

　　Good knowledge of website marketing – how to translate the brand and content strategy into the customer facing website and use A/B testing to optimise site performance.

　　Demonstrable skills in demand management, impact assessment, resource capacity management and prioritisation governance.

　　Data visualisation skills to capture demand from segments into an agreed format, translate into a product-centric plan to align with DAAC trading squads and provide visibility across Marketing and DAAC at all times of current committed plan, blockers and key decisions made.

　　Organisation skills to ensure full oversight of all demand, priorities and end decisions to ensure no gaps or missed demand.

　　Conflict management – ability to manage, influence and resolve conflicting demands and priorities across Marketing functions and into DAAC.

　　Governance and process management to drive momentum, quality and marketing rigour.

　　Customer obsession – we start and end with the customer. Everything we do is based on customer and user demand.

　　Experience you would be expected to have

　　Mandatory

　　Experienced in digital marketing and the drivers of digital marketing performance (e.g. business KPIs, business plans, budgets).

　　Experience developing digital customer journeys to drive commercial performance and ensure the website reflects the Marketing strategy.

　　Experience in a B2B market; understanding customer profiles, best practice digital user journeys.

　　Experience working with Digital function and understanding where Marketing fits into their strategy and key business objectives and targets.

　　Experience working in a matrix style, cross-functionally with multiple teams and stakeholders.

　　Experienced at using data and facts to support recommendations.

　　With over 175 years of heritage, BT is now the flagship business brand of BT Group. We’ve brought together our best people and capabilities into a B2B powerhouse serving 1.2 million business customers internationally.

　　We’re a global leader for secure connectivity and collaboration platforms for businesses of all shapes and sizes, from big household names and government departments, right through to sole traders and new start-ups. But it’s not just the technology that matters, it’s what it can do to help them build stronger, smarter, more secure businesses.

　　We value diversity and inclusion and believe in making a positive impact. We connect for good by championing digital inclusion and equipping people, businesses, and communities with digital skills to thrive.

　　As a member of our team, you will be part of an organisation that celebrates difference, fosters innovation and provides you with opportunities to be your best. With millions of businesses relying on us daily, joining BT means you can be part of a diverse and multi-skilled team that makes a significant impact to society.

　　A FEW POINTS TO NOTE:

　　Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.

　　DON'T MEET EVERY SINGLE REQUIREMENT?

　　Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.