Digital Marketing Campaign Professional

　　Job Req ID: 28831

　　Posting Date: 22 Jan 2024

　　Function: Brand and Marketing

　　Location:

　　215 Park Lane, Birmingham, United Kingdom

　　Salary: Competitive + benefits

　　Closing Date: 4th February 2024

　　Lcoations: London, Birmingham, Manchester and Bristol

　　Why this job matters

　　The Digital Marketing Campaign Professional is responsible for setting out and delivering against the project plan for marketing, trading, service & mandatory campaigns which deliver significant revenue to the business as well as informing, inspiring & engaging our customers.

　　This role will deliver campaigns that form part of an integrated TTL campaign, driving acquisition of new customers and direct marketing campaigns across a range of channels, including email, mobile, direct mail and telemarketing to drive existing customer engagement and cross-sell / up-sell additional products and solutions based on what we believe is right for their business based on the data we hold about them.

　　Ensuring customers are at the heart of everything we do, through a full marketing campaign approach, from creative briefing & stakeholder engagement all the way through to post campaign reporting and insights.

　　What you’ll be doing

　　Effective e2e campaign management and stakeholder management.

　　Ownership of data targeting and personalisation briefs.

　　Identify test and learn hypothesis within campaign activities, use learnings to influence future campaigns across the team.

　　Contribute to overall creative brief for integrated TTL marketing campaigns.

　　Own creative brief for smaller scale Digital only marketing campaigns.

　　Obtaining targeting and creative approvals from all required stakeholders.

　　Responsible for performance reporting for all activity delivered through Marketo / AC.

　　Working closely with Digital Marketing Automation squad members to understand the data and technology to drive best in class outcomes and ensure alignment to achieve collective campaign targets.

　　Skills and Experience

　　Good knowledge of data and how to use key data points to drive data-driven digital marketing campaigns and make solid recommendations to segments on how to achieve their targets through combining data, technology and creative.

　　Good understanding of how Marketing Automation platforms work to understand what’s technically involved to build campaigns and journeys.

　　Proficient in using data insights to drive actionable change i.e. campaign performance KPI’s, test & learn plans and AI tools.

　　Good understanding of demand management processes, resource capacity management and end-to-end processes for building and deploying campaigns.

　　Good understanding of the creative briefing and development process and customer profiles and buying behaviours to to use data and marketing automation technology to create automated, hyper-personalised digital marketing campaigns and lead nurture journeys.

　　Good knowledge of Regulatory policies relating to customer data and T&C's for BT solutions.

　　Experienced in working cross-functionally in a collaborative manner, to achieve business targets and desired outcomes.

　　Good project management and stakeholder management skills to deliver campaigns on time and within budget.

　　Understand the importance of escalation in a timely manner to resolve issues / blockers and to mitigate delays.

　　Customer obsession – we start and end with the customer. Everything we do is based on customer and user demand.

　　Curious and thinks big – ask questions, look external, think differently and seek diverse perspectives to create new.

　　Experience you would be expected to have

　　Mandatory

　　Previous experience working in a direct marketing role with an understanding of direct-response marketing.

　　Experience in managing projects across team.

　　Experience writing briefs that are clear on requirements and the desired end result, enabling subject matter experts to collaborate and find the best solution.

　　Experience of end-to-end campaign management processes and ways of working, in a B2B environment.

　　Preferred

　　1-2 years B2B Marketing Experience.

　　Experience of writing data targeting briefs to identify audiences for campaign activity.

　　Experience of writing creative briefs and working with designers & copywriters to deliver on a creative vision.

　　Experience using digital reporting tools ( Adobe analytics, Google Analytics, Tableau).

　　Understanding of digital marketing best practices ( deliverability, channel strategies, creative execution etc).

　　With over 175 years of heritage, BT is now the flagship business brand of BT Group. We’ve brought together our best people and capabilities into a B2B powerhouse serving 1.2 million business customers internationally.

　　We’re a global leader for secure connectivity and collaboration platforms for businesses of all shapes and sizes, from big household names and government departments, right through to sole traders and new start-ups. But it’s not just the technology that matters, it’s what it can do to help them build stronger, smarter, more secure businesses.

　　We value diversity and inclusion and believe in making a positive impact. We connect for good by championing digital inclusion and equipping people, businesses, and communities with digital skills to thrive.

　　As a member of our team, you will be part of an organisation that celebrates difference, fosters innovation and provides you with opportunities to be your best. With millions of businesses relying on us daily, joining BT means you can be part of a diverse and multi-skilled team that makes a significant impact to society.

　　A FEW POINTS TO NOTE:

　　Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.

　　DON'T MEET EVERY SINGLE REQUIREMENT?

　　Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.