DescriptionThe Digital Marketing Analyst is primarily responsible for developing and implementing integrated digital campaigns across the bank's website, email platform, and other digital channels. Secondary responsibilities include analyzing digital campaigns and identifying areas to improve processes within channels under ownership. This role is the product owner of www.watrust.com and the marketing automation platform, Marketo, including developing the product/technology roadmap and processes for assigned applications with internal business partners to ensure efficient implementation and operational support.Essential Functions:Marketing AutomationResponsible for scheduling and sending all email communication (emails, newsletters, event invitations) in Marketo for both internal and external audiences.Develop and manage a marketing automation platform, including building automations and rules, creation of forms, data segmentation, and recommending use of features to make our marketing communications more efficient.Develop digital marketing strategies supporting the website and email channels that are cohesive with the overall advertising strategy.Research and develop email and website marketing strategy for the bank with a short-term and long-term roadmap.Collaborate with the marketing team to create email campaigns, landing pages, and event invites including collaborating with graphic designers and copywriters to share insights and knowledge of success through the email channels.Collaborate with the design team to ensure email templates, landing pages, and image asset libraries meet current brand standards.Identify different segmentation criteria based on audience behavior, demographics, and geography.Assist with maintaining the email database(s). Monitor data quality to ensure a healthy database that adheres to compliance standards.Collaborate with the Marketing Data Analyst to obtain email lists, strategize segmentation, develop reports and build client lists for businesses lines as appropriate.WebsiteResponsible for day-to-day updates, maintenance, and administration of the bank's website.Develop and implement website marketing strategies in support of the overarching advertising efforts.Align the banks website with the organization's brand, strategy, and standards.Evaluation website content performance and report outcomes to content strategists.Research and identify ways to improve website user experiences.Produce sitemaps that represent and visualize the bank's website architecture.Identify and report on SEO efforts with suggested performance improvements.Ability to update HTML code within the website CMS when needed.Product OwnerManage partnerships with the ability to influence, negotiate, and work closely with all levels of individuals in all areas of the bank.Manage technology releases, upgrades, procedures, and user acceptance testing in coordination with internal and external resources.Develop content and coordinate training programs for both bank and client users.Collaboration and engagement with all appropriate teams to ensure full utilization of solutions.Knowledge of financial industry regulations and technical aspects needed to remain compliant. (Examples include but not limited to CAN-SPAM, GDPR, CASL, cookies management, etc.)Understand QA, testing, release management, and building a roadmap.Performs compliance and risk management duties as required or assigned.Regular, reliable attendance required.Collaborate with the Workflow System Analyst to ensure alignment between the marketing automation platform (Marketo) and our workflow system of record (Workfront). Ensure customer facing communications sent via Marketo are archived and communicated to the appropriate internal audiences.Ensure the bank's website complies with all regulator requiremen