Job Description About This Role

　　The Digital Innovation Manager will join the Canadian Digital Innovation and Customer Engagement (DICE) team as a critical and integral business partner to Biogen’s Business team, supporting the creation and execution of the digital roadmap for Biogen’s TAs and products, supporting development, execution and optimization of omnichannel assets, journeys, and campaigns.

　　This position will be part of Biogen’s digital evolution and will contribute to establish Biogen as a differentiated leader in designing customer journeys, content, and experiences to achieve business goals in a customer centric, innovative and value-driven way. The Digital Innovation Manager will have the unique ability to support  at both a strategic and tactical level, using data to design omnichannel communication campaigns as part of an integrated customer engagement model, overseeing the tactical operations to execute those campaigns, and suggesting optimization efforts to refine tactics and assets based on insights and analytics.

　　He/she closely integrates with the local DICE team and collaborates with the local cross functional business partners to accelerate the adoption of omnichannel strategies, including the development of materials to support highly personalized customer experiences. Partners will include IT, Data & Analytics, Customer and Marketing Insights, Medical, Marketing & Sales, Value and Access, Legal and Compliance to integrate local frameworks, programs, campaigns and capabilities to drive omnichannel acceleration and customer engagement planning at Biogen. He/she will act as an internal subject matter expert and work with external partners such as creative agencies, media agencies, and technology delivery partners.

　　What You’ll Do

　　Close collaboration with the local brand teams (incl. Marketing, Medical, Value and Access)  to develop, help execute and optimize customer engagement plans with a focus on customer segmentation and personalizationCreative/graphic design and copywriting experience to support the development of marketing/medical campaigns in an agile and well-integrated manner through means of creative concepts and copy draftsDefinition and creation of KPI ‘s with a focus on campaign performance, including reporting and insights gathering to inform and recommend best course of action to all relevant cross functional partnersChampion the concept of customer engagement plans, customer journeys, and moments of truth across business partners as part of an effort to drive personalization and customer-centricityOversee and manage digital ecosystem including data connections and reporting tools to ensure adequate measuring framework to help drive business insightsResearch and analyze market trends and competitors, and convert insights into reports to be shared with cross functional partners to establish actionable insights. Qualifications A proven track record (>5 years) in design, planning and delivery of omnichannel strategy and tactics, including agency management at local and regional/global levelExperience (>5 years) in an agency or as a freelancer servicing clients in the life sciences/pharmaceutical space in Canada/USA good understanding of Life Sciences/pharmaceutical commercial modelUnderstanding of Canada’s regulatory landscape, including product life-cycle, and material approval process for different stakeholdersHands-on experience in creative/graphic design tools (e.g. Adobe Illustrator, InDesign, Photoshop, Canva, Sketch or others) that can scale across various media assets (emails, webpages, banners, etc.)Demonstrable experience in pharmaceutical/life sciences copy writingA good understanding of paid media strategies for the various stakeholder groups in a pharmaceutical/life sciences domain, including the ability to set up and manage on-going media campaignsExperience designing and implementing customer engagement strategies grounded in understanding of customer journeysStrong analytical skills with demonstrated ability to assess business results of marketing tactics, define appropriate metrics / KPIs, and maximize value of marketing investmentStrong project leadership skills with a solution-oriented mindset, sense of urgency, and attention to detailAbility to prioritize and manage workload in a fast paced, rapidly changing environmentDemonstrated relationship building and cross-functional teamwork skills to effectively direct and influence results across a diverse set of internal and external stakeholdersMinimum Bachelor’s degreeStrong written and verbal communication skills, including ability to deliver compelling presentations to executive audiences As a condition of employment, Biogen Canada requires that all successful candidates provide proof of full COVID-19 vaccination status prior to their start date. 

　　We remain committed to an accessible, inclusive and barrier free workplace; written requests for an exemption will be considered on a case-by-case basis.

　　Additional Information

　　Why Biogen?

　　Our mission to find therapies for neurological and rare diseases is a unique focus within our industry and this shared purpose is what connects us as a team. We work together to overcome obstacles and to follow the science. We are resilient as we strive to make an impact on our patients’ lives and on changing the course of medicine. Together, we pioneer. Together, we thrive.

　　At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts