Overview

　　Now is the time to join us and make a difference. Be a relentless force for a world of longer, healthier lives. Here at the American Heart Association, you matter and so does your career.

　　The American Heart Association has an excellent opportunity for a Digital Fundraising Manager, Direct Response for Direct Response Operations . This position can be home based.

　　In this role, you will be responsible for the execution of monthly digital fundraising campaigns across omnichannel digital platforms including email, organic social, paid media and website. Supports achieving direct response overall annual revenue and performance goals. Manages agency relationships to deliver and deploy campaigns with excellence and accuracy. Continuously analyzing fundraising (on and offline) trends, as well as identifying opportunities to engage donors in effective and innovative direct fundraising strategies. Also, responsible for developing and leveraging marketing and digital resources to expand Association’s donor base.

　　The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

　　#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.org.

　　Responsibilities

　　Facilitates development and implementation of monthly omnichannel fundraising communications and campaigns including email, website, paid and organic social media, digital display, and video.

　　Develops and executes project timelines and action plans. Manages ad agency relationships to ensure on-time accurate delivery and deployment of all campaign assets. Collaborates with internal and external partners across departments, contractors, vendors and consultants.

　　Researches marketing and on/off-line engagement trends to stay current and remain competitive in Association’s category. Align with stakeholders, tools and resources for application to digital or direct response fundraising opportunities.

　　Gathers content from across the organization to inform campaign input briefs for the agency

　　Uses tracking and reporting tools across digital platforms such as Google Analytics, Sprinklr and SFMC/Marketing Cloud

　　Designs measures and reports to demonstrate accomplishments, identify areas for improvement, and track overall increases in revenue and attainment of goals. Evaluates and provides updates and metrics reports to team members, senior leadership, and business leads. Collects, analyzes and presents campaign data to evaluate and improve processes and establish sustainable models for predictive success.

　　Want to help get your resume to the top? Take a look at the experience we require:

　　Qualifications

　　Bachelor's Degree in Business, Computer Science, Marketing, Communications or related area

　　Five (5) years of the following experience:

　　Experience in online/digital marketing, direct response marketing campaigns or related interactive customer relationship management

　　Comprehensive understanding of digital communications, interactive media, and customer insight analysis and trending

　　Ability to learn and adapt quickly to new technologies and opportunities

　　Ability to self-direct daily activities and set priorities

　　Three (3) years of the following experience:

　　Experience in hands-on use of Customer Management platforms including Luminate and/or Salesforce for execution, tracking and measurement

　　Experience or comprehensive understanding of non-profit environments

　　Excellent writing and presentation skills

　　Ability to meet and build beneficial relationships with all levels of Association staff, vendors, and external stakeholders such as volunteers or representatives of partner organizations

　　Ability to build and adhere to both strategic and tactical plans

　　Ability to analyze and interpret relevant data and use interpretations in the development of campaign models

　　Preferred Experience:

　　Ability to learn and adapt quickly to new technologies and opportunities

　　Ability to self-direct daily activities and set priorities

　　Non-Profit fundraising, political fundraising is a plus

　　Compensation & Benefits

　　The expected pay range will be $80,000 to $100,000. Pay is commensurate with experience; geographic differentials to the pay range may apply. The American Heart Association reserves the right to pay more or less than the posted range. This position is incentive eligible based on achieving certain targets.

　　The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.

　　Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.

　　Performance and Recognition – You are rewarded for achieving success by merit increases and incentive programs, based on the type of position.

　　Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.

　　Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.

　　Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.

　　Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

　　The American Heart Association’s 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.

　　At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities. We're committed to ensuring our workforce, workplace culture and mission have a shared impact across a diverse set of backgrounds.

　　This position not a match with your skills? Click here to see other opportunities.

　　EOE/Protected Veterans/Persons with Disabilities

　　#AHAIND2

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　　Location US-TX-Dallas

　　Posted Date 2 months ago (1/2/2024 4:28 PM)

　　Requisition ID 2023-11807

　　Job Category Field Campaigns

　　Position Type Full Time

　　Location: TX-Dallas