Reference #: 5f63947e-9cde-4277-b8a7-b96c1d75d1fcDescription

　　Digital Content & UX Marketing Strategist, Easton PAGENERAL SUMMARY:The role establishes and leads holistic digital content and product marketing strategies with a focus on driving brand engagement and consumption across marketing platforms. Primary responsibilities include leading the launch of content marketing initiatives for multiple marketing channels, driving collaboration across a portfolio of activation and licensed programs, and owning the optimization of the online product showcase. This role will also lead efforts to ensure the website is current, easy to navigate, and optimized for the journey of multiple audiences.JOB SPECIFICATIONS:Program MarketingEstablishes new and creative content driven marketing strategies to address business goals and meet consumer needs, leading execution with the team to deliver on initiatives.Develops comprehensive content marketing campaigns including development & management of marketing calendar, marketing briefs, QA, approval and post deployment analysis.Partners with internal & external partners to plan and conceptualize compelling and effective content programs that spans devices and channels and delivers on user requirements.Leads the development and execution of integrated 360 and data-driven digital content initiatives including landing/splash page content development, email/SMS marketing campaigns, product launches, promotions, and events.Liaison with Digital Analyst to define key performance indicators and actively gather program & campaign analytics and performance data. Recommends program and campaign improvements and testing opportunities.Drives the product showcase strategy, optimizing the categorization and product assortment through collaboration with the Sales & Licensing team, and continuously implements tests and learns to drive conversion at retail.Collaborates with Technical SEO Lead to develop content strategies that capitalize on keyword trends, top traffic driving terms, and other opportunities to improve search visibility.UX OptimizationOversees strategy and UX for Crayola.com content: crafts, coloring pages, splash pages; driving strong on-site experience, customer acquisition and repeat visitors.Responsible for ensuring consistency of content across all digital marketing platforms.Leads the process to establish content governance and best user journey experience in collaboration with the Digital Content & UX Design Strategist.Recommends test & learn opportunities to improve site experience.Supports Site Speed optimization & Web Accessibility compliance initiatives. Adjusts site as needed to maintain optimization goals while meeting business needs.Maintains industry knowledge, staying abreast of industry trends and best practices related to UX.Supports special projects and other duties as assigned.PHYSICAL CONDITIONS:Bachelor's Degree in Marketing, Communications, or related field5+ years of experience in digital/content marketing roleExperience in developing and leading content-driven strategyA strong working knowledge of digital user experience and content marketingCreative writing skills and a keen sense of design and visual aestheticsProficiency in content management systems (CMS) and web publishing toolsKnowledge of SEO and UX best practices and toolsFamiliarity with web analytics tools, such as Google Analytics a plus.Excellent organizational and time management skills with ability to handle several projects and work across teamsAbility to multitask and problem solve in a deadline-driven environmentExceptional resourcefulness and attention to detail in a fast-paced, high-performance environmentGood written and verbal communication abilityFlexible and agile thinking in an always evolving work environment, ability to problem solve with innovationCuriosity for new technologies and emerging digital marketing trendsAbility t work independently, self-starterOrganized, detail-oriented team playerMS Office Proficiency (Word, Powerpoint, Excel, Teams)WHY CRAYOLA?Kid Inspired CultureFree Admission to Crayola Experience for EmployeesCommunity Volunteerism OpportunitiesAnnual Bonus Potential for all Full-Time EmployeesCompany Matched 401k & Employee Value Sharing PlanComprehensive Healthcare Benefits for Eligible EmployeesEducation Assistance ProgramWellness ProgramsEmployee Resource GroupsGenerous Product Discounts Onsite & OnlineCompany Sponsored Employee EventsDiscounts on a wide variety of products and services - automotive, electronics, fitness, travel and entertainmentDiversity & Inclusion at CrayolaWe will cultivate diversity and create a culture of inclusion for our collective brands - one that grows through sustained action, demonstrates care for every life experience, inspires new products and content, and builds a sense of belonging in which every employee is able to be their very best. Learn more about Crayola's Diversity and Inclusion strategy: https://www.crayola.com/about-us/diversity-and-inclusion.aspxGreen is our favorite color!Crayola cares about the environment and responsibly makes the products you love. Learn more about Crayola's creative solutions for greener tomorrows: https://www.crayola.com/about-us/sustainability.aspxWe offer competitive salary, outstanding benefits and the potential for advancement through the use of creative abilities. No phone calls please.

　　Search Firm Representatives - Please Read Carefully:Crayola LLC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any employee at Crayola LLC via e-mail, the Internet, or directly to hiring managers at Crayola LLC in any form without valid written search agreement in place for that position will be deemed the sole property of Crayola LLC, and no fee will be paid in the event the candidate is hired by Crayola LLC as a result of the referral or through other means.

　　Search firms are essential to the recruitment and staffing efforts at Crayola LLC, and we value the partnerships we have built with our vendors. For this reason, Crayola LLC has established and regularly maintains a preferred vendor list. Please note that even preferred vendors need to have a written search agreement signed by Human Resources at Crayola LLC in place for the specific position in order for a fee to be paid for any candidate referrals.

　　Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

　　The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

　　Crayola is an equal opportunity employer. All qualified applicants will be considered for emplo