Job Description:
Conduct analyses and insight development for IHG Digital channel performance, including websites, mobile app, and mini-programs. Analyze Digital channel revenue outcomes to surface key opportunities and make recommendations for driving business performance. Measure outcomes of projects including segmentation of results. Build and communicate presentations to share with product teams to drive decision making.
Essential Duties and Responsibilities – (Key Activities)
Build or modify Adobe Workspace dashboards to support better insight delivery for the Digital Product (Mobile App & Website) team
Conduct analyses of new feature releases to assess the impact on key performance metrics and to seek out further optimization opportunity
Deliver proactive analysis to recommend tactics and strategies that can drive growth
Address and answer data related questions relating to Digital performance from stakeholder groups
Leverage Tableau and data warehouse information to complement digital analytics findings
Utilize competitive performance software to articulate IHG’s relative performance
Qualifications:
Education –
Bachelor's Degree in Statistics, Mathematics, Marketing, other related field of studies (Information Technology, Operations Research) or an equivalent combination of education and work related experience.
Experience –
The ideal candidate will have 1 to 3 years progressive work experience, with emphasis on business and digital analysis. Preference will be given to those with demonstrated expertise in the areas of mobile and digital channel measurement, insights, and business performance assessment.
Technical Skills and Knowledge –
A qualified candidate will have knowledge and demonstrated use of digital analytics software (preferably with aptitude to adopt new analytical software).
Foundational knowledge of Tableau. Basic SQL or GCP experience a plus
Ability to find, highlight, and explain key outcome drivers to a non-analytical audience in a concise and persuasive manner
Session replay tools
Understanding of statistical concepts and how they relate to analytical assessments
At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.
At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. We firmly believe that all our colleagues deserve to be treated equally and have the same opportunities to develop and grow their skills within our business and provide equal employment opportunities to all applicants and colleagues without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.