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Data, Segmentation and Personalization Manager
Data, Segmentation and Personalization Manager-March 2024
Warren
Mar 28, 2026
About Data, Segmentation and Personalization Manager

  Hello. We're Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we're improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Advil, Voltaren, Theraflu, and Centrum - through a unique combination of deep human understanding and trusted science. What's more, we're achieving it in a company that we're in control of. In an environment that we're co-creating. And a culture that's uniquely ours. Care to join us. It isn't a question.

  As our data lead, you'll work with our stellar cross-functional teams to become a data expert on our consumers. You'll dive into the data to identify trends and segments to personalize experiences across our brands like Sensodyne, Advil, TUMS, Centrum and more. We're talking next-level personalization to connect with consumers in all the right ways! You'll be at the center of our mission to improve everyday health for billions of people worldwide. You'll join our fresh culture that empowers you to shape your role and grow your skills.

  As a key member of US Consumer Experience (CX), you will serve as the data lead for the Consumer Engagement team. You will work with multi-disciplinary teams to have deep understanding of our consumer data, leverage data-driven insights to enhance our consumer segmentation strategies and drive personalized marketing initiatives to drive growth. You will play a critical role in optimizing consumer experiences and increasing engagement with our portfolio.

  If analyzing consumer data to drive personalized experiences sounds like your dream job, we want to hear from you! Let's connect and see if Haleon is the right fit to unleash your talents as our new data lead. We can't wait to meet you!

  Key Responsibilities:

  This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

  Lead the usage of data, segments and personalization in CRM Marketing. Recommend, activate and operationalize strategic segments to drive engagement, having deep knowledge of our consumer data and how best to leverage 1P, 2P, 3P data

  Use consumer understanding to connect in creative ways

  Collaborate with internal partners on data-driven projects

  Develop personalized experiences across channels

  Utilize various data sources, including consumer data, market research and external data sets, to analyze and identify patterns, trends and actionable insights to support segmentation strategies and personalization efforts

  Analyze business and consumer data to develop insightful CX solutions that support paid, owned, earned and shared consumer engagement touchpoints along the path to purchase

  Proactively identify and recommend strategies and tactics for growing quality and quantity of 1P data that aligns with data best practices

  Develop and implement personalized marketing strategies across various channels (e.g., email, web) enhance consumer engagement drive sales

  Collaborate with the marketing and CX team to create tailored content, offers, and messaging based on consumer segments and individual preferences

  Oversee our 1P consumer data across the Haleon portfolio and have a 360 view of the consumer

  Partner with key stakeholders, including tech, operations and privacy, to build and execute process that enables and integrates strategic, responsible, effective and efficient use of data, segmentation and personalization

  Why you?Basic Qualifications:We are looking for professionals with these required skills to achieve our goals:

  Bachelor's Degree in STEM, Data Science, Computer Programming or Marketing

  8+ years' experience with CRM, marketing and/or IT

  CPG experience

  Experience in data, segmentation, and personalization

  Experience with customer data platforms (CDP) and dashboard tools such as PowerBI and Tableau

  Experience in digital marketing and consumer journeys

  Preferred Qualifications:

  If you have the following characteristics, it would be a plus:

  Proven track record of segmenting and personalizing consumer communications

  Experience working with large datasets, presenting that data in meaningful ways and deriving actionable insights; presenting those insights to influence senior leaders

  Knowledge of various data structures and common methods in data analytics, as well as: Data management basics (SQL queries, database connections); Data preparation (e.g., data cleaning including filtering and variable transformation); Proficiency in programming language(s) such as SAS, SQL, Python or R

  Ability to multi-task with excellent project management skills

  Agile, comfort with the unknown, track record of problem solving and willingness to test and learn

  Strong interpersonal and communication skills, high attention to detail

  Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program. This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave. On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family. We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs to as part of the offering. The salary range for this role is:$135,000 - $165,000 annually.

  *LI-HALEON

  *LI-CH1

  Care to join us. Find out what life at Haleon is really like

  At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

  As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

  Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon's compliance to all federal and state US Transparency requirements.

  Haleon is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, p regnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

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