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Customer Strategy & Planning Manager
Customer Strategy & Planning Manager-July 2024
Ho Chi Minh City
Jul 26, 2026
About Customer Strategy & Planning Manager

  Main Accountabilities:

  Lead the development and implementation of total channel (DT/MT) trade category plan

  Translate customer & shopper insights into business building opportunities, business review & JBP within the total channel (DT/MT).

  Build total channel (DT/MT) trade plans to align with total trade category plan and deliver category & brand objectives.

  Identify trade spends opportunities and risks & deliver good P&L shape for the channel.

  Initiate Fuel For Growth opportunities for category & total channel with Net Revenue Management (NRM).

  Build Design for Channel (D4C) for the category with category I&O and new portfolio initiative.

  Work with in-country CBD team to ensure excellent trade plan deployment & in-store activation.

  Work hand-in-hand with Marketing Team in (re-)launch and consumer promotion activites

  Work out the brief for BTL agencies and sales team.

  In charge of in-store POSM design, briefing POSM/Activation team for production and installation in store.

  Work hand-in-hand with Shopper Marketing Team in developing and executing category/schematic shopper promotions

  Lead scheme proposal and execution (POSM production, gift sourcing & delivery OTIF).

  Conduct ROI and post-promotion evaluation.

  Work out monthly rolling forecast for assigned channel through S&OP cycles

  Prepare promotion sell-out volume with attention to market intelligence information & current business performance.

  Prepare input for Brand and build incremental sales volume.

  Job Requirements:

  4-5+ years of relevant working experience in customer-facing, analytical or brand-building jobs

  Deep understanding of working with external partners and collaborating to provide solution

  Proactive complex problem solving, evaluate alternative options & provide data-driven approach

  En tant qu'employeur responsable et inclusif, Unilever est attentif à la diversité et à la mixité de ses équipes. Nos recruteurs sont engagés et veillent à l'application de processus de recrutement non-discriminants.

  Tous nos postes sont ouverts aux personnes en situation de handicap et Unilever accompagne ses collaborateurs dans la mise en place d'éventuels aménagements de poste et de dispositifs d'accessibilité.

  Job Category: Customer Development, Ventas, Développement de la clientèle

  Job Type: CCD Specialist_Cross Channel

  Industry: UnileverExperiencedProfessionals

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