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Customer Relations Manager
Customer Relations Manager-March 2024
Braintree
Mar 28, 2026
About Customer Relations Manager

  About The Role:

  Gold Care Homes is a well –established national independent residential care homes group for the elderly employing circa 1500 employees across 32 care homes. We are looking for a Customer Relationship Manager to build and preserve trusting relationships with our clients, local authorities, families, and communities. We'll rely on you to find ways to beat our competition and be the first point of contact for enquirers from the first level of enquiry overseeing conversion, from when they first show an interest in our care homes until their admission into our care and retention of all relationships.

  The successful candidate will be able to demonstrate the right balance between displaying strong ethical values and being commercially focused. You should be an excellent communicator, able to work with marketing and communications teams and build rapport with customers. We also expect you to be a strategic thinker with an analytical mind and strong problem-solving skills. We would ideally want someone with a strong recruitment/sales background with experience in hitting targets and sense of urgency.

  Responsibilities and Duties including but not limited to:

  Proven experience in customer service, client relationships, sales, or recruitment

  Create and nurture B2B lead sources including key industry stakeholders (Bed finders, key local authority teams etc.)

  Meet set occupancy and revenue targets.

  A flexible approach to obstacles and hurdles

  Previous experience of driving sales and care standards in multiply sites.

  Ensure all leads have an excellent customer journey, from inception to completion Ensure all client facing staff are trained to meet our high corporate expectations.

  Understand customer needs and develop plans to address them

  Building positive relationships with clients, guests and all other contacts

  Gathering market intelligence and generate new business using creative methods.

  Involvement in community projects and promotion of the service/ home

  Essential duties required to carry out this job.

  To have an understanding approach to the care sector, residents, and families

  Basic knowledge of customer relationship management practices

  Aptitude for fostering positive relationships.

  Teamwork and leadership skills to energise and inspire the team to meet their full potential.

  Customer-oriented mind-set

  To be KPI focused and driven.

  Benefits

  Salary from £33,000 per annum + Commission + Car Allowance

  ESAS – Salary Advance

  Employee Assistance Programme

  Perkbox

  Employee of the Month

  Long term service awards

  Blue Light Card

  Professional Development

  Refer a Friend

  Safeguarding

  · To ensure that the people your service supports are protected from abuse and neglect; to follow the Safeguarding Procedure and, if you witness or suspect abuse, to report it promptly as required by the procedure.

  · The duties and requirements in this job description are not exhaustive and amendments and additions may be required in line with future policy changes.

  Equal Opportunities

  Gold Care Homes is an Organisation which consistently and positively celebrates differences that we have as people, in its policy and training, describes what we can expect of each other in our conduct. In your job, we expect you to make the fair treatment of colleagues and of those whom we serve a priority.

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