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Customer Development Manager Direct Retail Team
Customer Development Manager Direct Retail Team-December 2024
Bentonville
Dec 5, 2025
About Customer Development Manager Direct Retail Team

  Summary

  Customer Development Manager Direct Retail Team

  At our Company, we grow People, Brands, and Businesses! The foundation of retail is built on strong relationships and rapport. A Customer Development Manager (CDM) for the Direct Retail Team includes, representing, selling, and merchandising brands at retail grocery outlets within assigned territories. This position is responsible for selling, distributing, merchandising, and executing project work while maintaining strong in-store relationships.

  What we offer:

  Full-Time Benefits (Medical, Dental, Vision, Life)

  401(k) with company match

  Training and Career Development

  Paid Time-Off

  Responsibilities

  Selling and acting as a brand ambassador

  Meet or exceed Client and Company objectives by maintaining authorized distribution and the selling and placement of new SKU’s. Professionalism at all levels

  Maintain schematic standards and integrity through consistent communication with Retail Supervisor and assigned Client personnel

  Place shelf tags/signs, coupons and build/assemble displays and shippers as the opportunities arise

  The office work is home-based and will require a motivated self-starter

  The CDM is responsible for all aspects of Client sales

  In some cases, the CDM is responsible for selling to sub-banners within wholesalers

  Qualifications

  Minimum of High School diploma – 4yr college degree preferred

  The CDM must be able to make on the spot decisions

  Grocery experience is essential and required

  Grocery CPG sales experience is preferred

  Previous merchandising experience is a plus

  Flexible and adaptable, able to change course dependent upon changes in projects or business environment and able to multi-task with accuracy with frequent interruptions and competing deadlines

  Must have the ability to communicate with Store Management, Store Directors, and headquarter leadership

  Skills, Knowledge, and Abilities

  Outstanding written and oral communication skills

  Working knowledge of syndicated data helpful

  Must have strong analytical skills

  PC skills-This includes an understanding of spreadsheets (Excel), word processing (MS Word)

  Presentation software (PowerPoint) helpful, but not required

  1-3 yrs. work experience in applicable field, (i.e., sales and marketing agency, customer, client)

  Proven track record in sales helpful

  Job Will Remain Open Until Filled

  Responsibilities

  The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

  Position Summary

  The Customer Development Manager (CDM) is responsible for developing and growing sales volume in assigned territory, markets and regions through effective relationships with store operations personnel at the region and market level. Developing relationships with these higher level decision makers should have a positive impact on all assigned stores within a given region or market.

  The CDM works with Retail Supervisors to raise the level of effectiveness across the entire area and region. This may include such opportunities as: planning, working retail with Retail Sales Merchandisers (RSMs), training and developing skills of RSM’s.

  Essential Job Duties and Responsibilities

  Achieving Results

  Meeting or exceeding POS to plan goals for assigned territory and markets

  Delivering a positive gap versus Non-DRT

  Growing POS by selling incremental display locations, selling the execution of plan-o-gramed locations, executing initiatives as well as maintaining in stock conditions.

  Consultative Selling

  Developing and leveraging relationships with key influence and decision makers in assigned stores, markets, and regions

  Delivering consistent market & region level contact

  Effectively gaining front end and main aisle presence. This is accomplished in conjunction and alignment with store or market personnel so that the primary merchandising and stocking duties are done by store personnel. This collaborative relationship is developed on a mutual interest and business relationship

  Developing Others

  Provides sales training and skill development of RSM’s in assigned geographies

  Utilizes preferred coaching style – coaching vs. telling, role playing, open ended questions

  Provides constructive feedback and development opportunities to RSM via coaching and CDM training recap forms

  Communicates feedback to Retail Supervisors (RS) concerning trainee’s strengths and opportunities

  Mentors assigned RSMD candidates

  Leadership

  Participates and may lead meetings for their area or other RS area meetings

  Consults with assigned RKCM/Communications Mgr about development of sales materials and other account information

  Provides field perspective and feedback on SIF questions for their assigned accounts

  Organizing and Planning

  Follows sales call standards and effectively orchestrates a call coverage plan that meets the business needs of the client and retail customer.

  Effectively manages RSM training

  Other related duties as assigned

  Supervisory Responsibilities

  Direct Reports

  Hires, retains, trains, coaches, guides, directs, and develops direct reports using company-wide processes, tools and resources

  Indirect Reports

  May delegate work of others and provide guidance, direction and mentoring to indirect reports

  Travel and/or Driving Requirements

  Travel and Driving are essential duties and function of this job

  Travel up to 40%

  Minimum Qualifications

  Education Level: (Required): High School Diploma or GED or equivalent experience

  ( Preferred): Bachelor's Degree or equivalent experience

  1-3 years of experience in Retail Sales Merchandiser (RSM)Skills, Knowledge and Abilities

  Excellent written communication and verbal communication skills

  Good interpersonal skills

  Conflict management skills

  Decision making skills

  Ability to exercise sound judgment

  Ability to work effectively with management

  Ability to ensure a high level of service and quality is maintained

  Strong computer skills including proficiency with Microsoft Word, Excel, PowerPoint, Access, Outlook, and web-browsers

  Environmental & Physical Requirements

  Field / Reps Requirements

  Incumbent must be able to perform the essential functions of the job. Work is performed in a retail in-store environment. Typically requires the ability to spend 66%+ hours each work day doing the following activities: engage in considerable physical activity, ability to lift and/or push up to 74 pounds, stand on feet for long periods of time, use products or cook food as appropriate for the demonstration, and may be required to work in extremely cold conditions (i.e. refrigerated and freezer sections). Also required to travel and drive. The use of proper safety practices when handling the products and/or cooking is essential.

  Additional Information Regarding The Company Job Duties and Job Descriptions

  Job duties include additional responsibilities as assigned by one’s supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

  Important Information

  The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.

  The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

  Job Locations US-AR-Fayetteville | US-AR-Bentonville

  Primary Posting Location : City Fayetteville

  Primary Posting Location : State/Province AR

  Postal Code 72701

  Primary Posting Location : Country US

  Requisition ID 2024-431127

  Position Type Full Time

  Minimum USD $50,000.00/Yr.

  Maximum USD $55,000.00/Yr.

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