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Creative Development Manager - Broadband REQ257879
Creative Development Manager - Broadband REQ257879-March 2024
Bellevue
Mar 28, 2026
About Creative Development Manager - Broadband REQ257879

  Be unstoppable with us!T-Mobile is synonymous with innovation-and you could be part of the team that disrupted an entire industry! We reinvented customer service, brought real 5G to the nation, and now we're shaping the future of technology in wireless and beyond. Our work is as exciting as it is rewarding, so consider the career opportunity below as your invitation to grow with us, make big things happen with us, above all, #BEYOU with us. Together, we won't stop!* This position is located in Bellevue, WA. This is a hybrid role, requiring 3 days a week in office.The Creative Development Manager / Broadband is responsible for the creative development and management of TMUS postpaid consumer communications for the Broadband Line of Business including, ISP/Home Internet, Home internet for Metro, Fiber, and future initiatives managing high-level campaign creative execution, while providing creative strategy input and tactics to ensure efforts meet brand alignment, and overall goals and objectives.We decide what the Un-carrier looks like across all consumer touchpoints and geographies, acting as brand stewards to ensure we are driving engagement and creating customer advocates everywhere. We're looking for a marketing expert with an extensive creative strategy development and direct response background to join a highly creative team that is breaking the rules of the wireless industry with innovative and engaging creative designed to foster brand engagement and drive growth within our consumer customer base and pure prospects.This position reports to the Director, Creative Development and will work with other creative management teams and agencies in the development, production and execution of best-in-class direct marketing and brand experiences. Using your refined communications skills, you will build effective working relationships and collaborate with internal and external partners that result in highly branded, innovative, engaging creative content in the marketplace.Job Responsibilities:Responsible for creative development of T-Mobile Postpaid Base and Prospect campaigns (brand stewardship, creative positioning, visual assets and copy strategy for assigned initiatives) and acts as daily main point of contact on assigned projects including T-Mobile Consumer Base Marketing / T-Mobile Prospect Marketing / Metro by T-Mobile / Broadband, agency partners and third-party vendors on campaign execution.Partner with Legal and Brand management teams.Manage creative partnership with key 3rd parties (OEMs, sponsorships, etc).Partner with Procurement team to manage all 3rd party (agency) SOWs and contracts.Work collaboratively with a broad range of applicable participants in the creative strategy and process from inception to launch.Develops strong partnerships with T-Mobile Postpaid Broadband and Metro by T-Mobile team members on input documents, including creative strategy positioning, campaign/creative briefs, customer research, previous test results to optimize and initiate creative kickoff and creative rounds with agency.Partner with Agency to drive joint team collaboration and innovation working proactively to continually maintain/improve internal client/agency relationship.Consistently pushing for proactive best-in-class thinking, developing creative strategy positioning including segmentation and customer journey roadmaps, test and learn plans while optimizing the creative based on results.Shares campaign documentation including creative briefs, creative concepts, and tactics, as well as reporting and findings with Sr Creative Strategy Manager and Director, Creative & Brand Management for approval before releasing final files.Briefs and manages agency as well as third party vendors on execution of all creative initiativesto obtain net new customers and retain existing.Works closely with Postpaid Broadband Marketing, Metro by T-Mobile B

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