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Copywriter SEO SR
Copywriter SEO SR-November 2024
Mexico City
Nov 22, 2025
ABOUT PEPSICO
Headquartered in Purchase, NY, PepsiCo is the global leader in food and beverages and operates in over 200 countries and territories around the world.
10,000+ employees
Consumer Goods & Services, Food & Beverage
VIEW COMPANY PROFILE >>
About Copywriter SEO SR

  Overview

  We Are PepsiCo

  Join PepsiCo and dare to transform! We are the perfect place for curious people, thinkers and change agents. From leadership to front lines, we're excited about the future and working together to make the world a better place.

  Being part of PepsiCo means being part of one of the largest food and beverage companies in the world, with our iconic brands consumed more than a billion times a day in more than 200 countries. In PepsiCo Mexico is one of the most important consumer products companies in the country. Our product portfolio, which includes 22 of the world's most iconic brands, such as Sabritas, Gamesa, Quaker, Pepsi, Gatorade and Sonrics, has been a part of Mexican homes for more than 116 years.

  A career at PepsiCo means working in a culture where all people are welcome. Here, you can dare to be you. No matter who you are, where you're from, or who you love, you can always influence the people around you and make a positive impact in the world.

  Know a little more: PepsiCoJobs

  Join PepsiCo, dare to transform.

  Responsibilities

  The Opportunity

  Responsible for creative conceptualization, SEO campaign ideas and copywriting for tactic executions for PepsiCo Ecomm LATAM.

  Your Impact

  As Copywriter your responsibilities would consist of:

  Manage a team of 2 Jr Copywriter , giving them direction and quality checks prior to deliveries.Supervise multiple projects in their different stages.Working in coordination with Business Management team to ensure delivery of the master to the brand.Deliver powerful creative ideas that respond to the stakeholder objectives, working hand in hand with the creative team to ensure idea cohesion.Write culturally meaningful copies for each deliverable that are aligned to business objectives and proofreading decks prior to stakeholder sharing.Lead conceptualization brainstorming with the extended creative team, delivering references and creative starting points on the Miro board beforehand.Create SEO strategies for different SKU's and create packages of local LATAM region keywords.

  Qualifications

  ¿Who Are We Looking For?

  Bachelor's degree in a directly related field (Communications, Marketing, Publicity, etc.).+1 years of experience in copywriting.Language proficiency in English and Spanish is a must for this role.Aware of social and content trends.Be able to pull references from other brand's, campaigns and even geographies to transform into creative input.Create SEO strategies for different SKU's.

  If this is an opportunity that interests you, we encourage you to apply even if you do not meet 100% of the requirements.

  What can you expect from us:

  Opportunities to learn and develop every day through a wide range of programs.Internal digital platforms that promote self-learning.Development programs according to Leadership skills.Specialized training according to the role.Learning experiences with internal and external providers.We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among others.Financial wellness programs that will help you reach your goals in all stages of life.A flexibility program that will allow you to balance your personal and work life, adapting your working day to your lifestyle.And because your family is also important to us, they can also enjoy benefits such as our Wellness Line, thousands of Agreements and Discounts, Scholarship programs for your children, Aid Plans for different moments of life, among others.

  We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.

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