The Content Marketing Specialist II is responsible for creating, writing, editing, and managing fresh content for a variety of marketing channels, including paid, free, digital, and traditional channels.

　　The Content Marketing Specialist II works closely with the Content Marketing Team Lead to develop and plan integrated content strategies that align with the company's goals. The Content Marketing Specialist II works alongside other content specialists and collaborates with other marketing team members to execute content, including blog posts, news articles, web pages, white papers, social media posts, email copy, ad copy, collateral, sales materials, and more.

　　Essential Duties and Responsibilities:

　　Writes and edits fresh content, including blog posts, articles, white papers, print material, website copy, ad copy, video scripts, and social media posts as assigned

　　Creates content that is consistent in brand voice and brand standards

　　Researches and develops new content topics and ideas

　　May meet with department liaisons to discuss content goals and provides recommendations

　　Upholds content review cycle including Legal, HR, Clinical, SMEs, etc.

　　Updates content calendar and actively participates in campaign planning

　　Works with designers and developers to create visual content

　　Works with video producers or freelancers to create video content

　　May guide other content marketing specialists on occasion

　　Posts content to website using content management system (CMS)

　　Uploads and builds content and marketing guides on digital asset management system (DAM)

　　Optimizes content for search engines

　　Tracks and analyzes content performance

　　Collaborates with other marketing team members

　　Stays up-to-date on industry trends

　　Performs other duties as assigned/necessary

　　Minimum Requirements:

　　Bachelor's degree in marketing, communications, or a related field preferred

　　3+ years of experience in content marketing preferred

　　Strong writing and editing skills

　　Excellent research and analytical skills

　　Experience with SEO and content optimization

　　Ability to work independently and as part of a team

　　Strong attention to detail

　　Creative and innovative thinker

　　Proficiency in the English language is required

　　Hybrid work model (three days in office, two days remote per week)

　　After potential fulltime onsite training period

　　Onsite Gym

　　Free parking

　　$65,000 - $68,000 / year

　　$5,000 - $6,000 annual bonus potential

　　Evaluated by performance and paid out quarterly

　　Salary offers can vary based on work experience and competency evaluations in interview process.

　　Benefits

　　At Maxim Healthcare Staffing, we firmly believe that our employees are the heartbeat of our organization and we are happy to offer the following benefits:

　　Competitive pay & weekly paychecks

　　Health, dental, vision, and life insurance

　　401(k) savings plan

　　Awards and recognition programs

　　*Benefit eligibility is dependent on employment status.

　　About Maxim Healthcare Staffing

　　Maxim Healthcare Staffing has been making a difference in the lives of our patients, caregivers, and employees for more than 30 years. Our nationwide suite of services includes home healthcare, companion and behavioral care, healthcare staffing, and workforce solutions. Maxim's commitment to customer service, compassionate patient care, and filling critical staffing needs makes us a trusted partner wherever healthcare is needed.

　　Maxim Healthcare Staffing is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.