Community Engagement Administrator

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　　Community Engagement Administrator

　　Salary

　　$112,116.00 - $138,420.00 Annually

　　Location

　　City of Santa Monica, CA

　　Job Type

　　Full-Time Regular

　　Job Number

　　241319-01

　　Department

　　Santa Monica Department of Transportation

　　Opening Date

　　01/22/2024

　　Closing Date

　　2/16/2024 5:00 PM Pacific

　　Description

　　Benefits

　　Questions

　　Job Summary

　　Plans, designs, administers, and evaluates Big Blue Bus's comprehensive and integrated community engagement and marketing program to ensure communication of department priorities and agency programs and services in order to increase public awareness.

　　Works under the general supervision of the Community Engagement & Customer Service Manager who outlines work, monitors work in progress, and reviews completed work. Exercises administrative and technical supervision over professional, clerical, and technical support staff and outside vendors.

　　Representative Duties

　　Plans, organizes and oversees various community engagement and marketing programs for Big Blue Bus.

　　Provides leadership in the areas of community engagement, public relations, and marketing of transit services and programs.

　　Oversees graphic design and ensures the quality, content, layout, and design of public information, including brochures, timetables, posters, signage, digital graphics, etc.

　　Oversees content development and editorial calendar for web and social media communications.

　　Maintains standards and quality control of external communications.

　　Implements and recommends public relations initiatives for Big Blue Bus targeting specified media outlets.

　　Coordinates media coverage and prepares press releases, press events, and other media information packages. Develops and maintains media lists and provides information and assistance to reporters within Departmental guidelines.

　　Delivers presentations to community groups including but not limited to civic, student and business groups to explain Big Blue Bus activities and services.

　　Oversees production of presentation materials for meetings with City departments,

　　transit agencies, partner organizations, civic and community groups, media representatives and trade groups.

　　Supervises, selects, trains, and evaluates staff. Prepares performance evaluations and reviews employee time cards and approves sick leave and vacation schedules.

　　Negotiates and monitors the work of marketing professional services, photographers, videographers, graphic design, and printing services. Ensures that contract work is being done on schedule and in accordance with the terms of the contract.

　　Drafts requests for proposals/qualifications and staff reports for marketing support services, as needed.

　　Manages community engagement budget to support Big Blue Bus.

　　Prepares budget materials as assigned.

　　Performs other related duties as assigned.

　　Requirements

　　Knowledge, Ability and Skills:

　　Knowledge of:

　　Principles, practices, and techniques of community engagement and marketing.

　　Media outlets targeting the local and transit communities.

　　Principles of branding and graphic design.

　　Principles of organizations, administration, and strategic planning.

　　Principles of budgeting and budget management.

　　Copywriting, copy editing and proofreading.

　　Supervisory principles and strategies.

　　Use of social media.

　　Using personal computers and applicable software applications.

　　Customer service techniques.

　　Ability to:

　　Develop and implement large-scale and high-profile community engagement and marketing plans.

　　Promote new transit services and programs.

　　Works interdepartmentally and interdivisionally to ensure high standards for programs are

　　met across the organization.

　　Develop and implement community engagement and marketing plans.

　　Provide creative direction and develop a variety of promotional, informational and educational materials.

　　Effectively direct and coordinate the work of professional marketing, clerical, and technical support staff.

　　Select, train, supervise, motivate, and evaluate staff.

　　Recommend, implement, evaluate and modify goals, objectives and practices.

　　Analyze problems and develop effective and realistic solutions.

　　Maintain expenditures within budget constraints.

　　Negotiate and coordinate contract services.

　　Public speaking.

　　Make public presentations and communicate effectively, both orally and in writing.

　　Establish and maintain effective and cooperative working relationships with City employees and the general public.

　　Provide effective customer service.

　　Skill in:

　　Copywriting, copy editing and proofreading.

　　Education, Training and Experience:

　　Graduation from an accredited college or university with a bachelor's degree in marketing, communications, public relations, or a closely related field.

　　Four years of recent, paid work experience developing, administering, and evaluating comprehensive community engagement and marketing programs. One year of past experience supervising the work of others. Completion of the City of Santa Monica's Pre-Supervisory Academy may substitute for one year of the required supervisory or leading/coordinating experience. Experience marketing public transportation services is desirable.

　　Licenses and Certificates:

　　Possession of a valid Class C driver license or the ability to utilize an alternative method of transportation when needed to carry out job-related essential functions.

　　WORKING CONDITIONS:

　　Work is routinely performed in an office environment, occasionally requiring visits to off-site locations to attend meetings or events. Office work may require sitting for prolonged periods of time and using a computer keyboard and screen. May be required to work evenings and/or weekends.

　　Supplemental Information

　　HOW TO APPLY: All applicants must submit an online City application and required supplemental questions to be considered for this position. Please note, applications may be rejected if incomplete. Resumes, CVs and cover letters are not reviewed as part of the application screening process and should not be submitted.

　　NOTE: You must submit a copy of your college diploma/transcript. Applicants who indicated receipt of degree from a foreign institution must provide United States degree and credential equivalency verification along with a copy of your college diploma/transcript. All materials must be received in the Human Resources Department no later than close of business on the application closing date. You may attach a scanned copy of your college diploma or transcript to your online application, or e-mail a scanned copy of your college diploma or transcript to [email protected]. Failure to do so may result in your application being disqualified.

　　SELECTION PROCESS: All applicants must submit clear, concise and complete information regarding their qualifications for the position. All applicants will be reviewed and only those candidates determined to be most qualified on the basis of experience and education, as submitted, will be invited to participate further in the selection process. Testing may consist of the following:

　　Writing Project/Oral Interview: 100%

　　PLEASE NOTE: THE IN-PERSON WRITING PROJECT IS TENTATIVELY SCHEDULED FOR March 5, 2024.

　　PLEASE NOTE: THE VIRTUAL ORAL INTERVIEW IS TENTATIVELY SCHEDULED FOR March 6, 2024.

　　BACKGROUND INVESTIGATIONS: Candidates who have successfully completed all prior phases of the selection process will be subject to a thorough background investigation.

　　The City of Santa Monica is a progressive, inclusive and culturally-rich community. As leaders in public service, we strive to be an employer of choice by attracting and retaining a highly-talented workforce where people of diverse races, religions, cultures and lifestyles thrive. Our goal is to create a welcoming and inclusive environment where our staff are empowered to perform at their highest level and where their differences make a positive impact.

　　The City is an equal opportunity employer and strives to build balanced teams from all walks of life without regard to race, color, ethnicity, religion, national origin, age, sex, sexual orientation, gender identity, marital status, ancestry, disability, genetic information, veteran status, or any other status protected under federal, state and/or local law. We aim to create a workplace that celebrates and embraces the diversity of our employees. Join us!

　　Special assistance with the application and examination process is available, upon request, for persons with disabilities. Call (310) 458-8246, TDD (310) 458-8696 (Hearing Impaired Only).

　　Please note the request for reasonable accommodations must be made to Human Resources at least three work days prior to the examination.