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Channel Marketing Lead, National Retail
Channel Marketing Lead, National Retail-March 2024
Littleton
Mar 2, 2026
About Channel Marketing Lead, National Retail

  Company Summary

  DISH, an EchoStar Company, has been reimagining the future of connectivity for more than 40 years. Our business reach spans satellite television service, live-streaming and on-demand programming smart home installation services, mobile plans and products, and now we are building America’s First Smart Network™.

  Today, our brands include EchoStar, Hughes, DISH TV, Sling TV, Boost Infinite, Boost Mobile, DISH Wireless, OnTech and GenMobile.

  Department Summary

  Our Retail Wireless team, serving our Boost Infintie, Boost Mobile and Gen Mobile Brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a first-of-its-kind 5G network, a passion for change and the power to drive it, we’ll emerge as the nation’s fourth facilities-based wireless carrier and a disruptive force in the market at large.

  Job Duties and Responsibilities

  Retail Wireless is seeking a strategic, savvy Channel Marketing Manager, National Retail to project manage, develop, and execute campaign strategies that promote our new device launches, plan, and device offers, and engage our target audience. You will work closely with cross-functional teams to drive excitement around plan and device propositions that directly lead to customer conversions and business growth.

  Key Responsibilities:

  Build a foundational understanding of device landscape within mobile, including competitive and seasonal dynamics and key customer purchase drivers

  Consult with the National Retail team on the most effective ways to structure marketing programs within partner relationships and contracts

  Work with cross-functional teams to maintain presence and ensure a high level of agreed program execution in all National Retail accounts

  Drive high and increasing levels of digital sales by working within National Retail partner com and marketplace experiences to drive efficient views, click-throughs and purchases

  Own integrated 12-month calendar of devices and offers with marketing support planned and channels of activation required

  Conduct market research and gain insights into consumer needs and preferences and use this information to develop targeted marketing campaigns

  Collaborate with internal teams to develop messaging, creativity and content that resonates with target audiences

  Develop and manage budgets, timelines, and metrics for all marketing campaigns and initiatives as a part of the entire marketing strategy

  Monitor and analyze campaign performance and adjust strategies as needed to maximize ROI and achieve business objectives

  Build and maintain strong relationships with external and internal partners

  Ensure all marketing materials and messaging are consistent with brand guidelines and standards

  Stay up-to-date with industry trends and provide insights and recommendations to improve marketing effectiveness

  Skills, Experience and Requirements

  Education and Experience:

  Bachelor’s degree in marketing, business, or related field

  Minimum of 5 years of experience in channel marketing, with a proven track record of developing and executing successful campaigns both in retail and digital channels

  Skills and Qualifications:

  Experience in market research, developing marketing plans, and managing budgets and timelines

  Strong project management skills with the ability to manage multiple priorities in a fast-paced environment

  Excellent communication skills, with the ability to communicate effectively with internal and external stakeholders

  Strong analytical skills, with the ability to interpret data and develop insights that inform marketing strategy

  Experience with digital marketing, social media, content marketing, local marketing, and in-store marketing

  Ability to work independently and as part of a team, with a positive attitude and strong work ethic

  Knowledge of the retail wireless industry a plus

  Salary Ranges

  Compensation: $72,350.00/Year - $103,375.00/Year

  Benefits

  We also offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits (https://careers.dish.com/about/benefits?pk_vid=7df16cf2830b8db21671727467e02e66) .

  The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location. Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check.

  This will be posted for a minimum of 3 days or until the position is filled.

  We pride ourselves on developing and promoting talent as an Equal Employment Opportunity Employer - Veteran/Disability. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. We are a true merit-based organization and work hard so there are no artificial barriers to one's potential success. DISH is committed to a workforce where everyone's opportunities are limitless.

  Consistent with this commitment, DISH will endeavor to provide reasonable accommodation to otherwise qualified job applicants and employees with known physical or mental disabilities, unless doing so poses an undue hardship on the Company, poses a direct threat of substantial harm to the employee or others, or is otherwise not required by law.

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