Summary

　　The CDP Product Principal is our technical SME of the CDP that also has broad knowledge of marketing tool automation and, more specifically, CDPs. They assist the CDP Technical Product Lead with hands-on product enablement while partnering with the CDP Product Director on strategic initiatives.

　　While this resource will, at times, be hands-on with the CDP, they will also be focused on enabling strategic initiatives in the CDP in partnership with the Product Director as well as unblocking other teams where the Technical Product Lead might not be able to do so.

　　Example focuses of this resource would include:

　　Product Adoption and Evangelization

　　Demonstrate the power of the CDP to leadership and those interested in learning more about it in order to facilitate broader adoption.

　　Leading the adoption across the enterprise of new CDP features, e.g.:

　　Real Time Decisions

　　New channels

　　CDP Product Roadmap and Strategy

　　Define and influence the CDP roadmap with the CDP Product Director.

　　Help take into account both user feedback and product capabilities that are not yet being taken advantage of.

　　Self-service Enablement

　　Back up, assist, and serve as an escalation point for self-service enablement with the CDP Technical Product Lead.

　　Engage with teams seeking to operate in the CDP, explaining its capabilities and how teams can coordinate to use the CDP to its fullest extent.

　　Relevant Skillset

　　At least 5 years of prior, hands-on experience with a Customer Data Platform required.

　　Redpoint Global's rgOne platform is particularly sought, but any prior hands-on CDP experience is relevant.

　　Broad knowledge of marketing technology required , particular those used to create multi-channel marketing campaigns.

　　This could include, but is not limited to, tools such as Adobe Campaign, Adobe Marketo, Salesforce Marketing Cloud, Braze, Klaviyo, and Cheetah Digital.

　　Segmentation proficiency required .

　　You need to have demonstrated experience in audience segmentation based on customer behavior, demographics, preferences, and other groupings.

　　Journey orchestration experience required .

　　Includes setting up end-to-end recurring journeys with optimization mechanisms like choosing best outreach channel over a period of time based on previous engagement, setting up A/B tests etc.

　　You should be able to speak to how the marketing technologies you've used are able to power personalized experiences or where they've perhaps fallen short in doing so.

　　You should be familiar , comfortable , and passionate about data, including:

　　Familiarity with data mapping, transformation and ETL processes.

　　Proficiency in SQL is required: you don't need to be able to write robust SQL from scratch, but you need to be able to interpret statements to assist in troubleshooting.

　　Experience with data governance principles required.

　　Understanding of database structures.

　　Experience designing and configuring tests to measure incremental performance as well as configuring metadata to enable their measurement

　　How data can be used to power personalized experiences.

　　Beyond being a hands-on-keyboard rockstar, you need to be comfortable in continuous conversation with your business partners to understand requirements and requirement changes, while also informing the business strategy based on what's possible in the CDP

　　To this end, you need to have a positive outlook and collaborative nature, while caring about the nitty gritty details.

　　If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.

　　About The Cigna Group

　　Doing something meaningful starts with a simple decision, a commitment to changing lives. At The Cigna Group, we’re dedicated to improving the health and vitality of those we serve. Through our divisions Cigna Healthcare and Evernorth Health Services, we are committed to enhancing the lives of our clients, customers and patients. Join us in driving growth and improving lives.

　　Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

　　If you require reasonable accommodation in completing the online application process, please email: [email protected] for support. Do not email [email protected] for an update on your application or to provide your resume as you will not receive a response.

　　The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.