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Job Description
Activities and Responsibilities
Role Objective
Responsible for setting the vision, defining the Business Unit (BU) strategy, ensuring execution of brand and key account plans to achieve the therapeutic area’s goals
Lead the ONCO/HEM/PDT team members and other cross-functional teams to deliver a superior patient experience, exceed expectations of key customers and become best-in-class in ONCO/HEM/PDT in Romania
Ensure responsible sales & marketing strategies are deployed within the assigned market taking into account local patient, payer, and healthcare professional needs; guide the launch of, and administration of targeted patient programs including patient advocacy; develop and deploy successful access, reimbursement and pricing strategies to optimize value for products as recognized by payers, patients, pharmacists and physicians; partner with and guide assigned medical teams and personnel to ensure coordinated medical affairs plan and execution.
Deliver upon performance goals articulated in the annual budget planning process, including revenue and expense achievement. Own P&L responsibility for his/her BU ensuring achievement of key financial targets.
Visibly support, endorse and act on compliance directives, all legal requirements, internal regulations, company strategies as well as Takeda’s corporate philosophy
Supports Country Head to enable achievement of all country objectives related to the assigned BU therapeutic area
Accountabilities
Leadership responsibility for patient access; patient advocacy; market access, pricing and reimbursement; account engagement and patient/HCP strategy teams and alignment with all medical functions:
Initiates and promotes the development and growth of direct and indirect reports by using a defined process, outlined by Takeda corporate HR guidelines and programs.
Promotes a cooperative and an inclusive way of working together within the BU team and across interdependent functional teams that exist outside of the BU, but support its proper functioning (e.g. compliance, finance, HR, etc.)
Ensures the team lives and executes patient-customer-centricity, defined as listening to patients and customers and meeting their needs to provide patient and customer-centric solutions. Also ensures that within the team, a mindset of “patient comes first” exists and flourishes.
Sets targets and objectives for the entire BU and promotes & monitors achievement of those goals, as well as various functional goals underneath the BU
Closely collaborates with Country/ Medical Lead on strategy, business, and people development
Financial & strategic planning:
Fully responsible for the ONCO/HEM/PDT strategic and financial results, including currently marketed products and any future products in this therapy area
Develops ONCO/HEM/PDT in country strategy in close cooperation with interdependent team members (medical communications, patient access, patient advocacy, account engagement and patient/HCP strategy, business support etc.) as well as other supportive personnel who contribute to the positive achievement of results (e.g. analysis and insight teams, clinical trial teams, business development personnel, compliance etc.)
Ensures implementation of policies and programs to achieve maximum sales and profit
Establishes a financial plan including units, sales, and expenses in alignment with the overall financial planning process and ensures regular forecasting
Prepares patient/HCP strategy for ONCO/HEM/PDT in country brands and develops & coordinates patient value strategies/tactics with specific timelines, budgets, and stakeholder responsibilities
Ensures products, competition, market dynamics, medical trends and levers of growth are analyzed on a regular basis and develops a view on product or TA issues, market development, competitive positioning, customer segments & needs in order to meet unmet patients’ needs
Establishes and further develops a successful go-to-market model and drives projects for a revolutionary approach to building a best in class specialty care organization
Account Engagement planning and management:
Responsible for building the account engagement capabilities of individual Key Account Managers as well as the organization as a whole, driving key account management as a mindset rather than just a function
Involves KAMs, medical personnel, marketing and customers in developing customer-focused initiatives, projects and deployment of educational, promotional and non-promotional materials
Sets Sales Force Effectiveness standards and KPIs monitors achievement and modifies execution standards and directives on a regular basis
Drives KAM planning and management process in close collaboration with the Commercial and Launch Excellence Lead
Ensures the highest standard in ethical skillsets of Account Engagement team through personal leadership, dedicated training activities and consistent messaging.
Establishes foundational Account Management inputs including total target number, target reach (coverage) and frequency, resource planning, targeting & segmentation
Develops effective Account Management bonus system in cooperation with Country Head and HR that supports the successful and compliant achievement of revenue and unit targets, in alignment with cross-functional targets as well
Project Management & Cross-Functional Cooperation:
Ensures implementation of all truly cross-functional plans for the interdependent teams including medical communications, patient access, patient advocacy, account engagement and patient/HCP strategy while working in close collaboration with Medical, Compliance, HR and other relevant functions
Transforms and communicates strategies into implementation plans with robust and effective tactics. Ensures smooth execution by coordinating and leading BU and influencing other cross-functional team members within country or MCO
Expands products/markets by innovative strategic programs and high-quality education programs for health care stakeholders
Patient/Customer Activities:
Identifies, develops and maintains a professional relationship with key customers, KOLs and scientific societies, identifies new opportunities and ways to better meet patient and customer needs, serves as a role model in terms of patient orientation, in order to develop a high performing, patient and customer-centric organization
Provide input for the development of products and anticipate patient need/solution approach
Actively participates in customer events and congresses
Maximizes understanding of the patients and uses this information to meet the patients’ needs
Identifies possible patient networks and plans and executes fruitful collaborations
Develops, implements and evaluates meaningful patient programs and services according to patients needs
Act as a key driver to strengthen the reputation of Takeda in the country
Administration, monitoring and controlling:
Plans and monitors the expense budgets and ensures proper resource allocation. Checks and evaluates the efficiency of tactical measures & programs and takes corrective actions if required
Monitors KPI’s (patient and customer satisfaction, company reputation, sales in value and units, market share, prices, timelines, milestones, etc.) on a regular basis
Monitors competitor activities (Market Intelligence and Benchmarking) on a regular basis and leads team to act upon learnings
Supports adherence to defined local & shared service processes for smooth handling of internal workflows including ordering & purchasing, invoices operation, promo-material-clearing, etc.
Ensures that all quality standards, compliance, legal & internal requirements are met. Consistently goes beyond minimum internal standards to ensure that the BU is a high-functioning team that recognizes and values the importance of compliance in achieving patient and team goals.
Cross country/BU collaboration
Foster best practice, patients insights and learnings sharing with all other BUs and departments in the country
Foster best practice and patients insights sharing between MCO countries, across LOCs outside of MCO and Takeda international teams with the aim to become a best-in-class global organization
Takes an “enterprise-wide view” of the opportunities to help patients across borders.
Represents the BU in regional, global or other management team meetings
Actively collaborates with Global and regional commercial, medical and market access teams to develop and deploy appropriate strategy and tactics for ONCO/HEM/PDT in country
Education, behavioral competencies and skills
University degree is required.
Min 7 years experience in healthcare or the pharmaceutical industry strongly desired.
Min 7 years’ experience working in multi-functional teams
P&L Management: Demonstrated ability to deliver on set financial targets through opportunity-appropriate investment decisions, including opportunity-appropriate headcount allocation, promotion, and organizational support.
Energizes and inspires others both within the team and across functions
Demonstrates a ‘can-do’ attitude striving to find solutions to problems, and approaches work with enthusiasm
Locations
Bucharest, Romania
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time