Description

　　Summary:

　　This position, reporting to the Senior Director, Digital Strategy, is responsible for producing data-driven analyses and recommendations to support marketing and revenue-generating departments. This position will require knowledge and ability to extract data and produce insights from myriad sources. Significant collaboration with marketing and revenue-generating departments will be required. Strong written and oral communications skills will be required in producing documents to be presented to senior Nationals executives.

　　Essential Duties and Responsibilities:

　　• Support revenue and marketing departments through key observations, insights, and recommendations from internal and external data sources• Develop a deep understanding of the Nationals’ key data sources and Customer Data Platform (CDP)• Analyze customer segments that exist within the CDP and design various campaigns that maximize customer lifetime value• Closely track performance of ticket sales through automated marketing and develop methodologies to identify and improve targeted campaigns• Develop, execute, and analyze surveys to provide meaningful and actionable insights to appropriate departments• Provide strategic recommendations based on analysis in a clear and visually-compelling nature• Use marketing tools, including segmentations and econometric modeling, to generate insights on market trends, customer behavior and sentiment, and current campaign performance• Develop pro forma for and conduct research on innovative ventures / partnerships to determine business viability• Conduct analyses on ancillary revenue streams (e.g., parking, concessions, merchandise) and develop optimal sales and marketing strategy• Other duties as assigned

　　Requirements:

　　Minimum Education and Experience Requirements:

　　• Undergraduate degree in engineering, mathematics, business, economics or a closely related field• Rising second-year in an MBA program preferred• 2+ years in management consulting preferred

　　Knowledge, Skills, and Abilities necessary to perform essential functions:

　　• Ability to understand key business implications from extensive data in a data warehouse• Knowledge of P&L structures and levers to optimize revenues and costs• Ability to extract key insights from large, unstructured datasets and synthesize into key recommendations varying audiences• High proficiency in Microsoft Excel, PowerPoint, and Word• Proficiency in statistical software, such as R and Python• General proficiency in data visualization tool, such as Tableau• General proficiency in SQL• Strong attention to detail• Ability to work as a member of a fast-paced and cross-functional team• Strong sense of ownership and accountability—a self-starter• Excellent communication skills and ability to tailor and present key messages to the appropriate audience

　　Physical/Environmental Requirements:

　　• Office: Working conditions are normal for an office environment. Work may require occasional weekend and/or evening work.