Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.

　　Regions is dedicated to taking appropriate steps to safeguard and protect private and personally identifiable information you submit. The information that you submit will be collected and reviewed by associates, consultants, and vendors of Regions in order to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes, sold, or shared outside of Regions unless required by law. Such information will be stored in accordance with regulatory requirements and in conjunction with Regions’ Retention Schedule for a minimum of three years. You may review, modify, or update your information by visiting and logging into the careers section of the system.

　　Job Description:

　　At Regions, the Marketing Digital Strategist creates and manages digital marketing strategies that drive brand awareness and customer conversion with measurable results.

　　Primary Responsibilities

　　Gathers, synthesizes, and applies digital insights to form strategies

　　Assists with strategy development and delivery of digital marketing to various audiences across multiple digital channels; channels include content, display, email, mobile, search engine marketing, search engine optimization, social media, and video

　　Communicates digital strategies to business partners and stakeholders on a regular basis to ensure integration and support for programs and initiatives

　　Assists in aligning digital media and messaging across all channels

　　Develops success metrics, and tracks performance against goals and budget

　　Leverages Media Mix Modeling and Cross-Channel Attribution tools to provide reporting and optimization recommendations

　　Manages the digital tools and technologies, the data management platform (DMP), and the methods by which the platforms can be used to effectively accomplish business objectives

　　Evaluates emerging technologies and provides thought leadership and perspective for adoption where appropriate

　　Assists in developing test-and-learn strategies as appropriate to test new opportunities or to evaluate value of programs

　　Ensures digital strategies are executed within strict conformance with risk, security, and other applicable standards and support the development of new standards for evolving channels

　　Assists in managing media verification tools and methods by which the platforms monitor digital media quality (brand safety, fraud and viewability)

　　This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

　　Requirements

　　Bachelor's degree in Marketing or related fieldPreferences

　　One (1) year working with a Data Management Platform (DMP) with experience managing data and building audiences

　　Experience executing out of home, print, radio, and television campaigns

　　Experience in the oversight and management of media campaigns across several channels

　　Demonstrated understanding of digital marketing including display, email, mobile, native, retargeting, search, social and video

　　Be a thought leader who can share trends and behaviors on digital media to optimize existing platforms as well as properties that are not currently used or that are underutilized

　　Skills and Competencies

　　Ability to effectively communicate both technical and non-technical information internally and externally teams

　　Ability to learn additional systems as needed

　　Ability to research, analyze data, and derive facts

　　Ability to work in a team environment when applicable

　　Ability to work under direct guidance

　　Ability to work under pressure and meet deadlines

　　Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)

　　Strong verbal, written communication, and organizational skills

　　Strong work ethic and self-motivation

　　Additional Preferences:

　　Experience in tracking measurement and performance of Brand Campaigns

　　Experience managing Dynamic Creative Optimization (DCO)

　　Experience in running paid Social Media campaigns and tracking performance

　　Position Type

　　Full time

　　Compensation Details

　　Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.

　　The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.

　　Job Range Target:

　　Minimum:

　　$65,356.80 USD

　　Median:

　　$81,540.00 USD

　　Incentive Pay Plans:

　　This job is not incentive eligible.

　　Benefits Information

　　Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates. (https://www.regions.com/about-regions/benefits/benefits-eligibility) Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.

　　Paid Vacation/Sick Time

　　401K with Company Match

　　Medical, Dental and Vision Benefits

　　Disability Benefits

　　Health Savings Account

　　Flexible Spending Account

　　Life Insurance

　　Parental Leave

　　Employee Assistance Program

　　Associate Volunteer Program

　　Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions’ benefits, please click or copy the link below to your browser.

　　https://www.regions.com/welcometour/benefits.rf

　　Location Details

　　Regions Center

　　Location:

　　Birmingham, Alabama

　　Bring Your Whole Self to Work

　　We have a passion for creating an inclusive environment that promotes and values diversity of race, color, national origin, religion, age, sexual orientation, gender identity, disability, veteran status, genetic information, sex, pregnancy, and many other primary and secondary dimensions that make each of us unique as individuals and provide valuable perspective that makes us a better company and employer. More importantly, we recognize that creating a workplace where everyone, regardless of background, can do their best work is the right thing to do.

　　OFCCP Disclosure: Equal Opportunity Employer/Disabled/Veterans

　　Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.