Description

　　Robert Half is seeking a talented and motivated Brand Manager to join our team and lead the charge in enhancing our brand presence through strategic content marketing.

　　Content Marketing:

　　• Oversee the achievement of prioritized Consumer Experience Excellence KPIs.

　　• Analyze key metrics to shape strategies for digital marketing programs such as SEO, SEM, etc.

　　• Identify and interpret crucial metrics throughout the funnel, offering actionable insights on marketing performance to contribute to pipeline growth.

　　• Continuously assess and optimize performance against tracked KPIs like traffic and engagement.

　　• Manage SEO and Ecommerce marketing programs, handling tasks such as copy updates, product page enhancements, and content uploads.

　　• Establish and monitor budget priorities and KPIs, assessing overall results against the devised plan.

　　• Utilize data to implement relevant beta tests on an ongoing basis.

　　Brand Content Development:

　　• Collaborate with agency partners and internal teams to create and execute optimized brand content for Brand.com and digital marketing campaigns.

　　• Assist in crafting and implementing content and optimizations for brand sites to enhance site speed, accessibility, engagement, and organic search ranking (SEO).

　　• Identify new opportunities for optimization, personalization, and growth to enhance site performance and attract new consumers.

　　Business Planning:

　　• Conduct research and stay abreast of best practices in Digital Marketing, focusing on driving profitable growth through digital marketing and on-site conversion optimization.

　　Education and Reporting:

　　• Keep informed about industry best practices and offer a Point of View (POV)/white paper on recommended actions.

　　• Develop a playbook based on best practices and democratize capabilities across the organization.

　　• Present findings to stakeholders, fostering transparency and promoting data-driven optimization.

　　02720-0012886308

　　Requirements

　　Bachelor's degree in Marketing, Business, or a related field.

　　Proven experience in content marketing and digital marketing roles.

　　Strong analytical and problem-solving skills.

　　Excellent project management and organizational abilities.

　　Ability to collaborate with cross-functional teams and external partners.

　　Strong written and verbal communication skills.

　　Innovation starts with people.®

　　Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

　　Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

　　All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

　　© 2024 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https:///www.roberthalf.com/us/en/terms) .