JOB REQUIREMENTS: Help us change lives At Exact Sciences, we\'rehelpingchange how the world prevents, detects and guides treatment forcancer. We give patients and clinicians the clarity needed to makeconfident decisions when they matter most. Join our team to find apurpose-driven career, an inclusive culture, and robust benefits tosupport your life while you\'re working to help others. PositionOverview The Associate Director, Multicultural Marketing is responsiblefor developing, executing and sustaining promotional strategies andinitiatives that help strengthen the Cologuard brand perception amongkey diverse customer groups that contribute to long-term objectives ofthe product in the United States. The successful candidate will buildthis new capability for the screening marketing team, translating ExactScience\'s health equity tenants into viable commercial marketingprograms, both nationally and locally (if applicable). This role mustalso build relationships with, and help to educate, internalstakeholders about multicultural audiences and best practices thatensure meaningful, consistent and credible customer connections are madeacross multiple marketing channels. Activating these programs acrosspaid, owned and earned channels will be critical. This role will reportto the Sr Director of Consumer Marketing. Essential Duties include butare not limited to the following: Research and identify priority targetgroups within multicultural and diverse audiences that are commerciallyviable for Cologuard. Effective collaboration with insights andanalytics teams to develop business cases is critical. Execute initialpilot program with Hispanic audiences, ensuring a detailed measurementplan is in place to determine success and scale accordingly. Create ashort and long-term multicultural go-to-market plan by prioritizing andtranslating business situation(s), marketing goals and information intostrategic brand concepts, research/consumer insights, tone of voiceguidelines, messaging and business rationale. Lead creative strategy andexecution, ensuring brand and media strategies are connected. Manageexisting multicultural agency relationship and pitch other externalsupport as customer needs grow. Engage with Exact Sciences\' healthequity team and other commercial leaders to ensure our multiculturalpromotional strategies align with brand strategy and broader corporateobjectives. This individual will be expected to develop... For fullinfo follow application link. We are an equal employment opportunityemployer. All qualified applicants will receive consideration foremployment without regard to age, color, creed, disability, genderidentity, national origin, protected veteran status, race, religion,sex, sexual orientation, and any other status protected by applicablelocal, state or federal law. Applicable portions of the Company\'saffirmative action program are available to any applicant or employeefor inspection upon request. ***** APPLICATION INSTRUCTIONS: ApplyOnline: ipc.us/t/6DC3F9CBE1944C73