The Associate Director – Media Strategy & Investment, Oncology position plays a key role in delivering exceptional media campaigns and is responsible for delivering best in class paid media products. He/she partners with Oncology marketing teams, as well as other functions, to determine customer insights, appropriate channels, media buying targets, media spend levels and appropriate metrics/KPIs for measurement.

　　The Associate Director – Media Strategy & Investment, Oncology specifically determines for each brand: the media strategies, determines the right media channels, establishes media spending levels by channel, flighting strategies, communication levels and measurement by tactic. This position oversees all Consumer and HCP paid media, from strategic planning, tactical planning, to execution and post buy due diligence. The role is responsible for delivering innovative solutions to address key stakeholder needs, providing recommendations, implementing, and guiding team on improvement opportunities to continuously enhance media output accounting for both portfolio (Oncology Franchise) and individual brand’s needs. He/she has a proven track record in talent management, being able to guide members of the team towards achieving objectives and successfully setting direction for self and others (including external agencies).

　　ESSENTIAL RESPONSIBILITIES:

　　· Manage HCP and Consumer Oncology media plans across various franchises, identify areas of opportunity for each brand, and cohesively and clearly set media strategy for multiple brands in the same category

　　· Manage pipeline and new acquisition activity in Oncology therapeutic area, ensuring paid media expertise is considered early in the brand planning process

　　· Bring deep expertise in all paid media channels (offline and online) and apply media learnings and best practices across the enterprise

　　· Establish and achieve measurable media performance metrics

　　· Responsible for managing franchise media budgets and partnering with Marketing, Finance and MABI to develop media plans including quickly developing scenarios based on budget fluctuations to help inform launch plans and business discussions with senior leaders

　　· Successfully build relationships with internal stakeholders within Marketing, Finance, Digital Lab and CA&O

　　· Lead media agencies to ensure successful launch and executions of all campaigns, drive innovation, and move the AbbVie businesses forward

　　· Lead Oncology Media Manager(s) including training, coaching and mentoring them

　　· Challenge the status quo to advance AbbVie’s media presence and prepare for the future

　　· Consistently improve processes, media product, drive effectiveness and efficiency to ensure best in class internal media operations as well as with our external media agencies

　　· Represent ABV to external media partners to foster relationships that lead to first looks, added value and direct connection to resolve any issues quickly

　　· Exhibit good business judgement and make sound business decisions

　　GENERAL COMPETENCIES:

　　· Demonstrated track record of acting with agility and speed in challenging business environments

　　· Strong communication (both written and verbal) and business acumen

　　· Expertise with Microsoft software tools, including Word, Excel, Power Point, Outlook

　　· Knowledge of third-party data sources like Nielsen, MARS, Kantar, and third-party tools like Media Tools. Ability to learn new software programs specific to the media industry. Knowledge of agency tools a plus.

　　· Exceptional functional knowledge; is viewed as a Subject Matter Expert in paid media across all channels

　　· Inquisitive with strong analytical skills, including the ability to infer and apply learnings

　　· Ability to work effectively with cross-functional teams and influence to ensure deliverables and deadlines are met

　　· Strong Agency management, including the ability to delegate responsibility, manage work and priorities, provide coaching/mentoring/difficult feedback to ensure AbbVie’s high-quality standards are always met

　　KEY LEADERSHIP COMPETENCIES:

　　Build productive relationships with peers and cross functionally with partners outside of team to enable higher performance

　　Exceptional problem-solving skills and calm persistence in navigating difficult industry and internal challenges

　　Learning agility to quickly grasp the “essence” and comfortably change course as needed

　　Raises the bar and is never satisfied with the status quo

　　Creates a learning environment, open to suggestions and experimentation for improvement

　　Embraces the ideas of others, nurtures innovation and manages innovation to reality

　　SIGNIFICANT WORK ACTIVITIES:

　　· Continuous standing or sitting for prolonged periods of time (more than two consecutive hours in an 8 hour day)

　　QUALIFICATIONS:

　　· Bachelors d egree with 10+ years of paid media experience in both planning and negotiating media

　　· Experience in Oncology therapeutic area is a requirement

　　· Expertise in translating business and marketing goals into media goals, strategies, tactics and provide recommendations to internal stakeholders

　　· Ability to manage multiple media plans, vendors, projects, and internal stakeholders simultaneously, with high attention to detail and deadlines and compliance to departmental and Company processes

　　· Extremely organized and proactive with the ability to collaborate in a fast-paced team environment

　　AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community, and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.