[Department:[ IMC Digital and Analytics[Full time[Open until filled: Yes[Requisition: [202400023S

　　**[Educational and Experience Requirement:[Bachelors degree in marketing, digital media, communications, website/graphic design, or a related field. Four years of progressive experience in marketing, advertising, public relations, market research, communications, brand management, or a related field. Two years of experience in managing social media marketing programs, or a related field, is preferred. Experience working with third-party online blog tools and online marketing tools. Experience with email marketing, online communications, and segmentation programs preferred. Additional education may be considered in lieu of experience.

　　**[Nature and Purpose of Position:[Collaborates with the Director of Digital and Analytics, and oversees the strategic vision, leadership, policy development, and management of an integrated marketing program. Responsible for providing professional guidance in digital marketing, supporting fundraising, admissions, publications, communications, advertising, and special events in alignment with the universitys mission and priorities.

　　**[Primary Responsibilities:[Participates in the development, implementation, and management of the universitys social media plan to strategically market the university internally to students, faculty, and staff and externally to prospective students and their parents, alumni, friends, and influential leaders. Develops marketing and communication strategies for online and other web-based programs and lead-generation/development campaigns. Conducts market research and measures the effectiveness of marketing and communication programs. Serves in an advisory capacity for the planning and execution of major and special events and activities that will create a favorable image of the university. Develops and manages branding/graphic standards and standardized procedures and policies. Manages and administers event calendar system and integration into university communication tools. Performs other related duties as assigned.

　　**[Other Specifications:[Must effectively navigate a complex organizational structure, fostering a collaborative environment where colleagues take ownership and contribute to integrated marketing programs supporting the universitys mission. Strong interpersonal and communication skills are vital for building relationships internally and externally, demonstrative confidence, professional competence, and sensitivity to others opinions. Must possess excellent writing skills for public relations and social media, ensuring optimal tonality for messaging. Proficiency in organic copy optimization on platforms like Facebook, YouTube, Twitter, Flickr, etc., is crucial, reflecting a deep understanding of their dynamics for effective deployment in various scenarios.

　　[This position may be designated as a Campus Security Authority (CSA).

　　[Up to 20% of this position, over the fiscal year during off-peak periods, may be performed remotely as determined by the supervisor.

　　[Sam Houston State University is an Equal Employment Opportunity/Affirmative Action Employer and Smoke/Drug-Free Workplace. All qualified applicants will receive consideration for employment without regard to race, creed, ancestry, marital status, citizenship, color, religion, sex, national origin, age, veteran status, disability status, sexual orientation, pregnancy, or gender identity or expression. Sam Houston State University is an at will employer. Employees with a contract will have additional terms and conditions. Security sensitive positions at SHSU require background checks in accordance with Education Code 51.215.

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