Home
/
Comprehensive
/
Associate Brand Manager, Paper Mate
Associate Brand Manager, Paper Mate-March 2024
Atlanta
Mar 28, 2026
About Associate Brand Manager, Paper Mate

  Newell Brands:

  Newell is a leading $9B global consumer products organization with over 29,000 employees and more than 70 beloved brands. Newell’s vision is to light up everyday moments by being a consumer led marketing organization that leverages innovation and base business management to be the growth engine for the enterprise! We are on a journey to accelerate brand market share growth by transforming into a brand management led organization.

  Paper Mate ®

  With its recognizable two-hearts logo, Paper Mate is dedicated to fostering connection through writing. Personal expression, learning, journaling, and creative writing are all enhanced by Paper Mate quality and versatility. We make a wide range of products to help kids excel at school, to help professionals succeed at work, and to help creative writers express their imaginations and create new worlds.

  Position Summary:

  The Associate Brand Manager position on Paper Mate will support the development and execution of strategic brand initiatives that drive brand growth and maximize value share. The role is a critical team member responsible for utilizing data and insights to build marketing and business plans that deliver on financial goals.

  • Collaborate across the business units with all key functions and be recognized as a key leader in driving the cross functional team and agenda – Sales, Manufacturing, Sourcing, Distribution, Customer Service, IT, Finance, HR, Legal – as well as centralized support teams to drive profitable sales for Paper Mate

  • Conduct analysis regularly to understand why business lines are delivering or under delivering and providing recommendations to improve brand performance

  • Manage several brand projects and ensure delivery on time and in full

  • Support annual brand strategy and planning work

  Key Responsibilities:

  • Help build annual brand marketing and business plan

  • Deliver monthly brand reports on time and with satisfactory commentary

  • Build and manage a forecasting model

  • Help the team deliver demand forecasts within the acceptable error range

  • Uncover growth opportunities through analytics

  • Exhibit strong collaboration

  • Connect and understand multiple data sources and utilize them to drive business improvement recommendations

  • Monitor and analyze brand performance metrics, competitive activities, market trends, and consumer feedback to assess the effectiveness of innovation, promotions, and other brand initiatives

  • Develops an understanding of the underlying drivers and interaction of each metric

  • Identifies gaps in marketplace understanding and leads analyses to fill these gaps

  • Prepare reports and presentations to communicate key findings and recommendations to the Brand Manager and senior management

  • Analyzes velocity of current products and identifies distribution loss threats

  • Analyzes competitors to determine areas of weakness to attack for market share gain

  • Conducts analysis on share of shelf and uncovers opportunities for growth and threats of discontinuation. Proactively recommends solutions.

  • Owns global assortment and merchandising recommendations

  • Reviews competitor performance and items to identify best practices, threats and opportunities. Generates learning on how we improve Newell performance.

  Required Experience/Qualifications:

  A four-year college degree, MBA preferred.

  2+ years of prior experience in brand management, marketing, or related roles is preferred.

  Desire to function as a business owner and a passion for brand management. Demonstrated ability to deliver results.

  Strong understanding of marketing principles.

  Analytical mindset with the ability to interpret data and develop insights.

  Creative thinking and problem-solving skills.

  Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

  Strong communication skills, written and oral.

  Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing analytics tools.

  Up to 10% travel potential.

  Fluent in English.

  Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.

  _Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.

Comments
Welcome to zdrecruit comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
SIMILAR JOBS
Systems Engineer
Job Description Come and join us! Building off our Cloud momentum, Oracle has formed a new organization - Oracle Health Applications & Infrastructure (OHAI). This team will focus on product devel
CDL Truck Driver
Updated Pay Plan! Ask about our new Dynamic Pay Plan! As a Van Midwest Regional Fleet driver, you’ll haul largely no-touch freight to many of the same locations in the central part of the country. Yo
Licensed Practical Nurse
  Job Description:  LPN’s are a valuable member of our health care team who provide direct and indirect nursing care of the resident, as prescribed by the physician, assuring that care is provided ac
Senior Medical Science Liaison - Gastroenterology / Immunology - NJ, MD, VT & NY (Upstate)
By clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Taked
Foundry Welder- 1st Shift
Eaton’s ES GEIS CHD division is currently seeking a Foundry Welder- 1st Shift. This position is based at our Syracuse, NY location. The hourly rate for this position is $23.07 per hour. Please note t
Cook Average Wage $15.00
Cook Provides our guest with an authentic experience by making recipes using quality ingredients and served with pride. What is GREAT about working with la Madeleine? Option to get paid the next day
Support Teacher - Harrisonville
Support TeacherPart-time Harrisonville, MO Cass County The Center for Human Services (CHS) has provided exceptional opportunities for Missouri citizens with intellectual and developmental disabilitie
Physical Therapist-PRN
Description Hourly Wage Estimate: $54.79 - $68.76 / hour Learn more about the benefits offered ( https://careers.hcahealthcare.com/pages/prn-employee-benefits-and-rewards ) for this job. The estimate
Engineering Intern Research and Development
Engineering Intern Research and Development Date: Jan 20, 2024 Location: Wallingford, CT, US Company: Teleflex Expected Travel : None Requisition ID :9697 About Teleflex Incorporated Teleflex is a gl
Werkstudent*in (w/m/d) Global Mobility Management
Job Family: Internal Services Req ID: 402818 Art der Anstellung: Befristet; 15-20 Std./Woche Entwickeln, was morgen wichtig ist. Wie werden wir in Zukunft miteinander kommunizieren, Energien sinnvoll
Copyright 2023-2026 - www.zdrecruit.com All Rights Reserved