Associate Brand Experience Manager
Job Description:
About our Associate Brand Experience Manager role
Are you a creative brand experiential marketer who can deliver unforgettable brand experiences that embody high-end taste, style, creativity, and innovation? Can you provide examples of your creative briefs that resulted in delivering unforgettable brand experiences, leaving a lasting impression on both your existing and potential customers? If so, get in touch.
We recently became an official partner with The Hundred and Six Nations Rugby - exciting - we know! In addition, we deliver market leading experiences across a portfolio of Global signature events. In this role, you’ll join a brand-new team and put yourself on the map as the innovative and creative pioneer for bringing our brand, Sage, to life. Don’t worry, you won’t be going it alone; alongside the Director of Sports Sponsorship, Events team, and agency support - you'll be part of the creative linchpin who will support our brand growth in the UK/I and European market.
Role Purpose:
We’re widely known in the UK (the birthplace of Sage) and our focus is to grow our brand recognition around the world. Your role will be critical for bringing Sage to the forefront of people’s minds which will be achieved by supporting the Director of Sports Sponsorship to maximize our Sponsorship contracts and collaborate with the events team to create innovative and memorable brand experiences. You’ll also manage agencies and internal brand education. We estimate this role to be 25% strategy and 75% tactical.
Team Purpose:
We are contributing to Sage's transformation from a B2B (business-to-business) to an H2H (human-to-human) brand by creating real & human brand experiences for our customers and colleagues. We are the creative foundation for delivering unique experiences that drive brand awareness and fame. Our Brand Experience team has a global scope and our brand ambition and values are central to our work. Everything we do incorporates our values - Human, Trust, Bold, and Simplicity. We use our innovative and creative expertise and knowledge of our customers to drive brand and revenue growth. Sage is highly invested in this new team, focused on annual delivery and long-term innovation with support from our CMO.
#LI-CR2
Key Responsibilities:
Brand Sponsorship/Partnership
Execution of the The Hundred and Six Nations Rugby brand experience sponsorship strategy
Signature Events
Deliver innovative, creative briefs to the events team defining the creative positioning of events and supporting the execution.
Creative Delivery
Understand the customer segments and deliver creative positioning against the business units' ambitions and objectives.
Experiential Agencies
Work with a network of Experiential agencies to understand the Sage brand and ensure creative output has a clear narrative and storytelling that will bring our brand to life at every touchpoint.
Operational Delivery
Ensure creative strategy and positioning are operationally viable.
Brand Education
Collaborate with internal teams to educate on brand experience by driving clear communication through the briefing process and ensuring the best experience delivery.
Dig deeper about who we are:
Who is Sage:https://www.sage.com/en-us/company/about-sage/
Life at Sage:https://www.sage.com/en-us/company/careers/
Our Values & Behaviors:https://www.youtube.com/watch?app=desktop&v=vt5JXf-Gwno&feature=youtu.be
How we make a difference:https://www.sage.com/en-us/company/sage-foundation/
Sage Business Cloud - SaaS for Every Business:https://www.sage.com/en-us/products/
Your benefits (Only Applicable for UK Based Roles)
Benefits video –https://youtu.be/TCMtTYUUiuU
· Comprehensive health, dental and vision coverage
· Work away scheme for up to 10 weeks a year
· On-going training and professional development
· Paid 5 days yearly to volunteer through our Sage Foundation
· Flexible work patterns and hybrid working
Function:
Brand
Country:
United Kingdom
Office Location:
Winnersh;Newcastle;Manchester;London
Work Place type:
Hybrid
Advert
People make Sage great. From our colleagues delivering ground-breaking solutions to the customers who use them: people have helped us grow for more than forty years, and people are driving our future as a great SaaS company. We're writing our next chapter. Be part of it!
At Sage, we recognize that the world of work has rapidly shifted over the last few years, particularly how we work. That is why we have committed to working in a hybrid way going forward. Human connection is an essential ingredient of the 4 principles that make up our Flexible Human Work hybrid framework and we want to be transparent in what that looks like when you join our Sage family. On one hand, our offices will continue to play an important role in our future and serve as a place for spontaneous conversations, connection, collaboration as well as focused time. On the other hand, we have learned to reimagine where and when we work and to unlock that flexibility and innovation for our colleagues offering them the opportunity to work flex across their home, Sage offices or customer sites.
We invite you to join us and help us write our next chapter. Follow us on our social media sites to join in conversations about open positions and company news! #lifeatsage #sagecareers. If you would like support with your application (or require any adjustments) please contact us [email protected] assistance. All qualified applicants will be thoughtfully considered and never discriminated against based on their race, colour, age, religion, sexual orientation, gender identity, national origin, disability or veteran status.