Principal Accountabilities:

Under broad supervision:* Responsible for planning and executing campaigns through various online marketing channels* May have specific accountability for a specialty for the organization, i.e., email marketing, Pay Per Click (PPC) ads, and/or Search Engine Optimization (SEO)* Lead cross-functional teams from other areas in Marketing, Merchandising and Technology to implement marketing campaigns

Knowledge Skill Requirements:

Bachelor’s degree in Marketing or related field Equivalent years of experience in a substantially similar industry may be considered in lieu of a degree to be determined by the nature of the specific job and the hiring manager’s criteria Three to five years of related experience preferred* Strong written and oral communication skills* Proficient PC skillsKnowledge Application:

Understands and applies the principles and practices in a recognized professional field requiring extensive academic preparation* Likely to be newly professionally qualified in a specific field, or will have extensive experience in complex technical area* Determines a course of action based on guidelines and modifies processes and methods as required* Generally requires knowledge of company policies, practices, and proceduresProblem Solving:

Resolves issues which are often varied and non-routine * Uses previous experience to identify most appropriate option or improve existing approaches* Problems likely to require clarification* Undertakes analysis and investigation to solve differing, but related, problems* Work is performed under general guidance and direction* May require the initiation of contacts to resolve and discuss mutual problems or collaboration on procedures or transactionsInteraction:

Conveys information to occasionally divergent audiences that may require some persuasion* In some instances will need to convey information to audiences not knowledgeable of the subject matter* Requires objective review of difficult work problems, obtaining cooperation or approval* Understands and communicates fairly complex information within the specialization or recognized body of formal knowledgeImpact:

Impact is generally limited to short-term team performance, occasionally on medium-term goals* Supports the achievement of goals through own personal effort * Responsible for planning own work, assessing own progress, and adjusting efforts to meet goals* Beginning to have more of a contributory impact on team performanceAccountability:

Accountable for meeting own targets which impact the immediate work area* Accountable for own targets which will typically be definable but not always financially measurable * May help coordinate the work of junior members of the team* Accountable for managing own impact on cost and profitability of the businessR-20241226-0001

VF Diversity Vision StatementVF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.