It’s the magic of immersing yourself in a motion picture masterpiece, or a new track from your favorite band, or the spectacle of a live Broadway show. It’s hard to define and even harder to create, but that’s what we do at The Walt Disney Studios! Ours is a culture of innovation, inclusion, collaboration, and creativity. Stories shape how we see ourselves and everyone around us. As storytellers, we have the power to not only uplift and inspire, but also to champion the spectrum of voices in our world. If you want to help tell compelling, diverse and enduring stories through movies, music or live theater, then we want to hear from you!

　　Job Responsibilities:

　　Disney Theatrical Group's (DTG) primary point of contact with vendors in the areas of SMS marketing, e-mail service and creation, database management, and deliverability providers – tasks to include contract management, budgetary planning and work execution.

　　Guide DTG SMS and e-mail direct-to-consumer marketing strategy using a variety of consumer segmentation tactics to drive higher-than-standard levels of engagement (inclusive of high Deliverability, Open and Click Thru Rates and low Opt-Out Rates).

　　Partner closely with the Senior Manager, Digital Marketing to ensure a unified guest experience from inbound website visitation to outbound email communication and beyond.

　　Collaborate across the Sales, Analytics, Ticketing, Marketing and Touring teams to build consistent processes amongst partners, consult on the development of guest-friendly messaging and champion optimized frequency of SMS and e-mail communications.

　　Work closely with DTG's agency and Disney corporate database team to identify, build and execute re-targeting marketing campaigns centered around audiences in various digital worlds (e.g. Meta, LiveRamp, etc.)

　　Work, as needed, with internal teams to improve data value and explore cross departmental opportunities to go even further.

　　Identify and implement strategies to target diverse audiences to expand DTG’s audience base.

　　Ensure DTG’s compliance with regulatory, legal and brand policies (e.g. TCPA, CAN-SPAM, CCPA, Disney e-mail standards, etc).

　　Build reports of campaign results for sharing internally, cross-divisionally and with Disney’s corporate customer database team as needed.

　　Lead the secure transfer of personal customer data between Disney and vendors.

　　Partner with the corporate database team to identify new customer segments targeting opportunities.

　　Stay on top of new technologies and trends in CRM with a willingness to prototype new opportunities for DTG.

　　Required Qualifications:

　　Bachelor's degree in marketing or related field or equivalent work experience

　　2+ years’ of data analysis/reporting experience.

　　1-2+ years’ experience in a related capacity with email marketing.

　　Ability to lead vendor relationships to extract optimal value.

　　Proven skills in Microsoft Excel and Power Point

　　Experience with SaaS providers including at least one (ideally self-service) SMS marketing platform and/or e-mail delivery platform.

　　Elevated standard of professional integrity to maintain customer privacy when handling personally identifiable information.

　　Preferred Qualifications:

　　Experience with Acxiom and SnowFlake.

　　Basic understanding and experience using SQL and HTML

　　Familiarity with standard processes in multicultural/diverse CRM strategies and latest developments in the field

　　Experience working in the live ticketed event industry

　　The hiring range for this position in New York, NY is $63,255 to $81,859 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

　　Job ID: 10077271

　　Location: New York,New York

　　Job Posting Company: Disney Theatrical Group

　　The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email [email protected] with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.