AD Marketing - MC07AE

　　We’re determined to make a difference and are proud to be an insurance company that goes well beyond coverages and policies. Working here means having every opportunity to achieve your goals – and to help others accomplish theirs, too. Join our team as we help shape the future.

　　Assistant Director, Segment Marketing

　　The Assistant Director of Segment Marketing owns the strategic vision and design, implementation, and communication of segmented marketing strategies for our Jumbo, National, Regional and Priority Business Account segments. This includes establishing and managing cross-functional teams made up of marketing, product, sales and relationship management business partners and developing a quantifiable strategy to penetrate and grow market share in each of these segments. The role will design a scalable approach to segmentation strategy, guiding messaging by partnering with marketing leads to produce sales strategies and content that are applicable to each market segment

　　Responsibilities

　　Establish Best Practices of the Segmentation Function:

　　Develop repeatable process for identifying key features, characteristics and value-chain needs of brokers, employers and employees within each segment

　　Develop data-driven model for marketing segmentation strategy

　　Leverage findings to create content system and sales tool framework for each segment, aligned to sales goals, product product P&L and portfolio investment expectations

　　Analyze the likely impact of business decisions and provide recommendations around go-forward marketing strategy

　　Identify key partners and stakeholders, engage them from the outset, and influence effectively to gain their buy-in, support, and accountability to help ensure success.

　　Partner with Marketing Leads, Market Launch Team, Product, Sales and Relationship Management to identify key areas of opportunity to drive growth and determine best practices for engaging with audiences – BR/ER/EE – in each segment

　　Develop value propositions and tools for engagement with each segment, connecting product and enablement solution contextually into overall messaging

　　Qualifications

　　Minimum of 10 years of relevant Marketing / segmentation / Marketing Data experience, with prior experience in a corporate setting

　　Sales experience preferred, preferably in financial services

　　Superior communications skills are required to articulate the strategic concepts and objectives, exchange ideas and provide progress updates. Requires regular interaction with senior executives within the Company.

　　Demonstrated strategic thinking, business/financial acumen, and an analytical mindset

　　Proactive, adaptable, comfortable with ambiguity

　　Successful track record of innovation and/or championing creative solutions

　　Experience running and interpreting A/B tests

　　Excellent interpersonal skills to manage the needs of multiple stakeholders at all levels

　　Ability to work in highly matrixed environment

　　Ability to highlight profitable audiences and explain why some audiences should be avoided

　　Experience developing profitability models for new and tested audiences

　　Ability to create and deliver persuasive arguments for marketing in new space

　　Ability to create and deliver persuasive arguments for marketing though new channels

　　Comfortable developing strategy for both high touch and high automation segments

　　Demonstrated agile approach to strategy deployment

　　Belief in test, learn, pivot

　　Compensation

　　The listed annualized base pay range is primarily based on analysis of similar positions in the external market. Actual base pay could vary and may be above or below the listed range based on factors including but not limited to performance, proficiency and demonstration of competencies required for the role. The base pay is just one component of The Hartford’s total compensation package for employees. Other rewards may include short-term or annual bonuses, long-term incentives, and on-the-spot recognition. The annualized base pay range for this role is:

　　$98,080 - $147,120

　　Equal Opportunity Employer/Females/Minorities/Veterans/Disability/Sexual Orientation/Gender Identity or Expression/Religion/Age

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　　Human achievement is at the heart of what we do.

　　We believe that with the right encouragement and support, people are capable of achieving amazing things.

　　We put our belief into action by ensuring individuals and businesses are well protected, and by going even further – making an impact in ways that go beyond an insurance policy.

　　Nearly 19,000 employees use their unique talents in careers that span a variety of disciplines – from developing the latest technology to creating and promoting our products to evaluating future financial risks.

　　We’re also committed to programs that drive education and support volunteerism, which put human beings first. We do it because it’s the right thing to do, and because when our customers, communities and employees succeed, we all do.

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