Job Type: Officer of AdministrationRegular/Temporary: RegularHours Per Week: 35Salary Range: $70,000 - $85,000The salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to departmental budgets, qualifications, experience, education, licenses, specialty, and training. The above hiring range represents the University's good faith and reasonable estimate of the range of possible compensation at the time of posting.
Position Summary
Reporting to the Executive Director of Media and Advertising the Assistant Director, CRM Reporting & Marketing will assist the team with creating and distributing data rich reports for all of our programs. The incumbent will work collaboratively with the Marketing team and the Admissions Slate team to ensure all data is captured and reported on.
Responsibilities
Manage data streams, develop analysis and interpretation, and inform related action-oriented outcomes to support strategic, tactical, and operational efforts and decision making Create reports that shape unstructured data into clear visualizations that provide end-users the ability to discover relationships within related data in new and innovative ways that lead to making decisions, planning next steps, and executing action itemsResearch, evaluate, recommend, and execute changes to systems and processes related to the collection, reporting, and dissemination of informationBuild, analyze, and report on metrics and key performance indicators to measure impact and ROI from marketing, communications, and advertising tactics across email, web, and print campaignsCollaborate with team members to build, measure, and evaluate metrics to determine and report on the success of marketing, advertising, and communications strategies and tactics, such as traffic to specific links, search behavior, and geo-targetingCreate and distribute analysis and reports on prospect pipeline patterns, e.g., sources where prospects first learned of the program, the depth and progression of prospects in the funnel, as well as rates of application, admission, and enrollment per sourceDevelops, runs and analyzes ad-hoc and standard marketing reports that provide insights to support business objectives and maintain competitive advantageReviews data and calculations to ensure report accuracy and data integrityWorks with others to create reports for the different programs or marketing areasContribute to a team culture of testing, optimizing, and continually improvingMay be responsible for supervising the work of one (1) or more employeesPerforms other duties and projects as assigned or requestedMinimum Qualifications
Bachelor's degree and/or equivalent related experience required3-5 years of related experienceA resume and cover letter with salary requirements must be submitted for this position.Preferred Qualifications
Advanced degree in a relevant areaExperience in higher educationGoogle Analytics certified.Other Requirements
Significant experience with the Office Suite of programs (Excel, PowerPoint, Word, Outlook), CRM (Slate) and Analytics program (Google Analytics) Data and outcome driven analytics experienceExcellent interpersonal, oral, and written communication skillsExceptional attention to detail, strong organization and time management skills, and the ability to perform non-routine work with changing prioritiesAbility to work independently as well as in teamsDemonstrated ability in project management and ability to handle multiple projects simultaneously.
Equal Opportunity Employer / Disability / Veteran
Columbia University is committed to the hiring of qualified local residents.
Minimum Salary: 31200.00Maximum Salary: 31200.00Salary Unit: Yearly