Introduction

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　　Your Role and Responsibilities

　　The APAC Marketing Programs Manager plays an integral role in delivering programs to both Apptio's installed base of APAC customers and growth programs in the ANZ region. This role is ideal for an Event or Programs manager who has a passion for creating unique, persuasive in-person and virtual experiences that engage current and prospective customers. You thrive on developing event strategies and managing programs that ensure optimal experiences and return on investment and aren't afraid of rolling up your sleeves to manage the nitty gritty details - from ordering swag to catering menus.

　　To be successful in this role, you must be an exceptional communicator, data driven, customer obsessed, have a high level of organization, collaborate with Sales, show a sense of urgency around decision making and execution, understand how to leverage technology to automate and expedite manual processes, and have working knowledge/experience using marketing channels including events, digital, social and email marketing to create a high-value cohesive brand experience.

　　This individual's management and coordination of operational activities is vital to the execution of the programs, initiatives, and day to day team functionality. We work to build and promote the success of our customers with a 'can-do' attitude and a focus on finding creative sustainable solutions.

　　What we want you to do:

　　60% Event Marketing: Manage event strategy and execution for third party ANZ event sponsorships and company-hosted events, ranging from 50-300 attendees, and manage components of Apptio's annual user conference. Specific responsibilities include:

　　Developing a strategy and plan for each event and managing logistics end to end

　　Coordinating event including working with internal teams to create booth, signage and pre/post event marketing emails, social medial posts, etc.

　　Managing venue selection, contracts, securing F&B, determining room layout, etc.

　　Working closely with field marketing, SDR, sales and Customer Success teams to ensure thorough event recruitment and follow-up

　　Setting and achieving event attendance, lead and opportunity goals and reporting out on performance

　　Ensuring events are executed on time and on budget

　　40% Customer Program Management & Engagement: Lead the development and execution of the engagement and expansion strategy for our APAC customer installed base, delivering the best customer experience possible, while turning customers into advocates. In doing this, you'll build and manage global customer marketing programs to increase renewals, referrals, and cross-sell and upsell opportunities.

　　Required Technical and Professional Expertise

　　Basic Qualifications:

　　6+ years of project and event management experience in B2B

　　4+ years of marketing copywriting experience in B2B

　　Bachelor's degree in communications, marketing, or a related field and/or 10 years of experience required.

　　Desired Qualifications:

　　Working knowledge of software applications (Microsoft Office- Word, Excel, Power Point, Outlook, Salesforce.com, Marketo, Jive)

　　Strong interpersonal communication skills to interface with regional and global corporate executives, and internal teams

　　Demonstrated ability in strategic thinking and impeccable execution with the ability to organize a series of tasks into end-to-end programs

　　Detail oriented team player willing to work in a small, interconnected office environment maintaining a positive and constructive attitude

　　Organized with a strong initiative in time management, work prioritization and independent thinking with a bias toward quick action

　　Knowledge

　　Demonstrated ability in strategic thinking and impeccable execution with the ability to organize a series of tasks into end-to-end programs

　　Data-driven with analytical aptitude

　　Well versed in latest event tactics and trends

　　Passion for serving and understanding customers.

　　Interpersonal skills to help them nurture customer relationships and work with cross-functional teams.

　　Strategic thinking capabilities that can see beyond the day-to-day grind to help reach marketing and sales goals, create a stronger brand, and improve the customer experience

　　Preferred Technical and Professional Expertise

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　　About Business UnitApptio is the leading software to fuel digital transformation. We help technology and finance leaders make smart decisions as they plan, analyze, and optimize technology investments in pursuit of digital transformation. Apptio's software uses machine learning to translate technology costs and utilization across on-premises systems, vendors, projects, agile and cloud systems into a holistic, business-centric view. With Apptio, IT leaders make smarter digital transformation investments. Companies of all sizes and geographies trust Apptio to fuel their digital transformation, including 50% of the Fortune 100. For more information, please visit www.Apptio.com.

　　As an organization, Apptio has a very strong culture; it is open, transparent, and very customer focused. Leaders in the organization consistently showcase the following key attributes and look to build teams that embrace these qualities every day:

　　Growth Mindset

　　Dealing with ambiguity and change

　　Take ownership and has accountability

　　Customer-focused

　　Foster an inclusive environment

　　Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

　　Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

　　Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

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　　About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

　　Location StatementFor additional information about location requirements, please discuss with the recruiter following submission of your application.

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