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　　ABOUT THIS JOB

　　This is a Data Entry position. As an Ad Intel Classification Analyst, you will be responsible for the identification, monitoring and classification of advertising from a range of media (Press/TV/Radio) using bespoke monitoring software.

　　RESPONSIBILITIES

　　Using Nielsen applications, identify relevant advertising from a variety of media

　　Enter key details into the database from adverts for clients to use to improve their own media campaigns and monitor competitor activity

　　Follow and understand coding rule guidelines

　　Follow established business rules to identify products or services being advertised

　　Identify valid new brand records to flag for additional research.

　　Research problem areas found in the database through daily maintenance procedures to address and resolve discrepancies.

　　Download and ingest digital publication content to the coding platform.

　　View digitized print content using the proprietary print platform; content viewed includes national and local Consumer Magazines and Newspaper.

　　Sort and organize digitized content to ensure all pages of an ad are captured together

　　Assign positions and page attributes as outlined by media-specific guidelines.

　　Identify advertising content within digitized print content by “clipping” ads, or validating automated “clips”.

　　Quickly and accurately identify characteristics from the image like Brand/Advertiser Name, Product Classification, Ad Type, Color and Positioning of Advertisement, Title Information.

　　Watch and listen to commercial suspects via video clips and use Ad Intel classification guidelines to determine the type of suspect (commercial, promo, PSA, etc.).

　　Work as part of a team to ensure all departmental deadlines are met

　　Work to reach and exceed agreed targets for both productivity and quality to enable the team to meet all SLA agreements

　　Receive feedback from your line manager or supervisor and act upon it to ensure continuous improvement

　　Work closely with your peers and communicate on a regular basis to help support each other and ensure everyone is working effectively towards the same goal

　　Must be aligned with Nielsen's core values of Courage, Growth, and Inclusion.

　　PERSONAL SKILLS

　　High focus on attention to detail

　　Delivery focused

　　Excellent written and verbal communication skills

　　Excellent typing skills

　　Good basic numeracy skills

　　Good understanding of the Google suite

　　Fluent in UK English

　　Demonstrate both strong results focus and sensitive people skills

　　Be flexible and open to change

　　Knowledge of UK brands is a plus.

　　May be required to work weekends as part of a shift rota.

　　May be required to work some UK Bank Holiday days in line with department shift rotas.