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Account Management Team Lead, North America SMB
Account Management Team Lead, North America SMB-August 2024
Austin
Aug 12, 2025
ABOUT TIKTOK
As the leading destination for short-form mobile video, TikTok’s mission is to inspire creativity and bring joy.
5,001 - 10,000 employees
Social Media, Technology
VIEW COMPANY PROFILE >>
About Account Management Team Lead, North America SMB

  Responsibilities

  TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

  Why Join Us

  Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

  Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

  To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

  At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

  Join us.

  TikTok's SMB team aims to help businesses and brands of all sizes unleash their creative side, connect with our audience, or perhaps be discovered! From designing scaled sales and service delivery programs to ensuring our customers have tailored tools and products at their fingertips, our SMB team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals on TikTok, no matter how big or small.

  We are looking for an outstanding Account Management Team Lead to join our North America SMB sales team. This position will lead a team of Account Managers who are responsible for developing client relationships to nurture and grow our high-value SMB advertisers. Your team will manage advertiser accounts at scale, focusing on education, consultation, optimization and product adoption to increase revenue while delivering advertiser marketing goals. In addition to developing a high-performing team, this position will be responsible for working with cross-functional teams to create, launch and innovate sales strategies to improve our advertiser's experience and performance on the TikTok platform. This is a dynamic role that requires a passion for growing revenue, mentorship and training, delivering exceptional client service, outstanding ability to set and execute clear sales strategies, while bringing an analytical and operational rigor.

  Our ideal candidate will have demonstrated success in developing and motivating team members, have a passion for data-backed storytelling that identifies business opportunities that grow revenue, and brings an intellectual curiosity, energized by rapid iteration in a growth environment as we strive to enable as many SMB businesses as possible to grow.

  Responsibilities

  - Establish sales strategies and execution plans to enable teams to achieve team goals while also driving long-term initiatives

  - Guide team of Account Managers on consultative, client-centric selling and demonstrate strong understanding of marketing KPIs, TikTok product expertise/capabilities and measurement

  - Hire, coach, develop and inspire your direct reports

  - Utilizing internal data, performance, market trends and segment analysis to become a TikTok solutions expert, anticipating and identifying long and short term business opportunities at scale across the North America team

  - Liaise with cross-functional teams on structuring and executing operational and strategic initiatives that grow the high-value SMB segment (Sales Operations, Product Marketing, Program Management, Marketing, Analytics, Strategy, Ad Policy, Partnerships are a few examples)

  - Develop and implement best practices for client interaction, sales, and services. Review and advise on continuous improvement activities to ensure processes are aligned to achieve best results

  - Build scalable, repeatable processes to accelerate team's impact

  - Serve as an external product expert, educating key clients and agencies on TikTok ad solutions and best practices

  Qualifications

  Minimum Qualifications:

  - 7+ years experience in online marketing, sales, agency and/or product solutions

  - Proven track records of building, developing and leading high performance teams

  - Excellent communicator and comfortable managing multiple tasks

  - Leadership experience engaging and influencing at a leadership level with cross-functional groups

  Preferred Qualifications and Desired Skills:

  - Expert knowledge of social media, mobile apps, and digital/mobile marketing

  - Knowledge of the self-serve platform, auction, and biddable form of digital advertising buying.

  - Experience leading sales or account management teams within the SMB space.

  - Data driven, capable of in-depth data interpretation, synthesizing insights through clear, concise communication

  - Solutions-oriented with strong problem solving and strategy development experience

  - Strong executive presence and ability to remain calm under pressure

  - An effective listener and strong communicator

  - Detail-oriented to find solutions for clients while improving internal processes and delivering feedback

  - Passion for TikTok marketing, and up for the challenge of building something from the bottom up.

  - Self-starter and motivated to learn

  TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

  TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at [email protected]

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