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A/B Testing & Analytics Manager
A/B Testing & Analytics Manager-March 2024
Houston
Mar 28, 2026
About A/B Testing & Analytics Manager

  As an EEO/Affirmative Action Employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, or veteran status.

  WM, a Fortune 250 company, is the leading provider of comprehensive waste and environmental services in North America. We are strongly committed to a foundation of operating excellence, professionalism and financial strength. WM serves nearly 25 million customers in residential, commercial, industrial and municipal markets throughout North America through a network of collection operations, transfer stations, landfills, recycling facilities and waste-based energy production projects.

  To enable our business to expand our lead in a market increasingly enhanced by technology, Waste Management is undertaking a substantial technology transformation. We are seeking talented Information Technology professionals to join the Waste Management team who are motivated to help us transform the way we design, build and use technology. With your skills and experience, we look for you to combine your technical expertise with industry best practices in an effort to align information technology solutions with Waste Management business strategy.

  I. Job Summary

  Recognized across the organization for functional expertise for website A/B testing, personalization, and customer data. Acts as the point of contact and application owner for Adobe Target (A/B testing) and personalization. Creates technically advanced and in-depth level business process analysis, needs assessments and preliminary cost/benefit analysis to align experiential changes across wm.com. This role will be a primary liaison between technical staff and business owners, demonstrating advanced communication skills across all levels of the organization. Provides top-level business strategy and analysis while focusing organizational strategic vision. Contributes expertise to business processes and is responsible for formulating test cases, scope and objectives relative to the organization's business plan and user requirements, process flow definitions, business process mapping, and functional specifications as it pertains to A/B testing and personalization. Key partners include eCommerce Managers, UX Researchers, Front-End Developers, and other cross-functional groups to align and execute on experiential changes to wm.com.

  II. Essential Duties and Responsibilities

  To perform this job successfully, an individual must be able to perform the essential duties satisfactorily. Other minor duties may be assigned and may vary by department.

  Act as an application owner, subject matter expert, and cross-functional liaison to delivery on A/B testing and analytics initiatives using Adobe Target.

  Experience in working with cross-functional partners to identify and align on user experience test cases.

  Able to work in an Agile format using JIRA and Confluence to support workflow management

  Uses a results-oriented mindset to ensure clear and appropriate KPIs and metrics are used to make decisions.

  Have strong understanding of data and analytics to support decision making and impact analyses.

  Versed with Microsoft applications such as PowerPoint and can pull together clear, concise, and convincing presentations using mockups, data, and written context.

  Have background in using online analytics applications (preferably Adobe Analytics) to support A/B testing opportunity and results evaluation.

  Experience with advanced statistical analyses is a plus.

  Ability to understand, define, and collaborate with cross-functional partners on segmentation opportunities and customer data needs to support the growth of our online channel.

  Able to drive multivariate testing and communicate test cases/results to a variety of partners with varying levels of expertise on the subject.

  Able to work in a complex organizational structure with a broad scope of cross-functional partners and delivery teams.

  Have extensive knowledge on Adobe Analytics Workspaces (including Segments, Calculated Metrics and Data Ranges) to drive insightful narrative for decision making.

  Ability to translate strategic organizational vision into an A/B testing and personalization roadmap.

  Has a deep understanding of customer data and dependencies that may impact the delivery and success of digital experience testing and personalization.

  Can create, sell, and manage a technical roadmap to support investment needs for various stakeholders across the organization.

  To perform this job successfully, an individual must be able to perform each essential duty satisfactorily, with estimated breakdown of duties as follows:

  30% create, manage, and drive testing and personalization across wm.com.

  30% defining process, customer data requirements, application implementation, and technical involvement to build and maintain scalable testing environments.

  20% manage and develop relationships with cross-functional partners to drive organizational value and digital growth.

  20% analysis, reporting, and presenting various results and opportunities for AB testing and personalization across wm.com.

  III. Supervisory Responsibilities

  The highest level of supervisory skills required in this job is management of supervisory employees. This includes:

  Direct supervision of full-time employees including team leads and individual contributors.

  Indirect management of employees

  Provide leadership and guidance to cross-functional technical teams on needs and requirements.

  IV. Qualifications

  The requirements listed below are representative of the qualifications necessary to perform the job.

  A. Education and Experience

  Education: Bachelor's Degree (accredited) in Computer Science, MIS, Business Administration, or in lieu of degree, High School Diploma or GED (accredited) and four (4) years of relevant work experience.

  Experience: Six (6) years of relevant work experience (in addition to education requirement).

  B. Certificates, Licenses, Registrations or Other Requirements

  None required.

  C. Other Knowledge, Skills or Abilities Required

  Operations / business / financial knowledge: Strong understanding of WM’s operations and service capabilities, or an ability to become a quick study, that translates this knowledge into practical and impactful features that add value to our customers without contributing to inefficiency for the business. Solid financial acumen, including understanding of key financial statements and concepts such as P&L and ROI.

  Impact-orientation : Strong focus on thoughtful maximization of value creation and capture, with a nose of “following the money” but recognizing that to capture value we must also deliver value to our customers. Successful candidate will have a track record of meaningful and measurable customer and financial success.

  ‘Can do’ & ‘imagine if’ mindset : A proactive, can-do mindset that enables independent definition and pursuit of opportunity, combined with a creative ‘what if’ persona that pushes the candidate to think out-of-the-box and venture into unproven territory.

  Bold leadership: Known to be a driver of change and taking action that sometimes defies convention or runs counter to the “path of least resistance”.

  Collaboration: Ability to partner with stakeholders in general management, CE, Sales, Pricing, Operations, Technology, Finance, Legal, HR and other functions for the success of the Company, focusing on the greater good of the Company, its employees and customers.

  Communication: Strong oral and written communication skills, with a proven ability to synthesize and tailor complex material into simple and easily digestible content by experts and non-experts alike, including Corporate and Area stakeholders, and potentially the WM Board of Directors and WM investors. The successful candidate will have a track record of proactively speaking up and constructive dissent, where a contrarian opinion is held.

  Influencing: Ability to build rapport, authentic and meaningful relationships, and comfortably influencing all levels of the organization, from the SLT to Corporate VPs and AVPs, to the front line (key to “selling” ideas and initiatives).

  Dispute resolution: Ability to combine all qualities above to resolve most day-to-day disputes independently and without more senior executive support.

  Value-added innovation track record: Established track record of identifying, developing and implementing novel solutions with clear impact. This includes taking calculated risks and being prone to experimenting with new concepts.

  Fact and data-driven approach : Track record of relying on facts and data to drive action, as opposed to over-relying on instinct, gut feel, experience or opinion. The successful candidate will have a track record of frequently using data, absent of sampling bias, to overcome confirmation bias thereby ensuring the right decision is ultimately made even where counter-intuitive.

  Credibility: The successful candidate will be credible, or have potential to create credibility quickly, with the current Corporate and Area management teams, and therefore deemed capable of driving impact.

  V. Work Environment

  Listed below are key points regarding environmental demands and work environment of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

  Normal setting for this job is an office setting.

  Benefits

  At WM, each eligible employee receives a competitive total compensation package including Medical, Dental, Vision, Life Insurance and Short Term Disability. As well as a Stock Purchase Plan, Company match on 401K, and more! Our employees also receive Paid Vacation, Holidays, and Personal Days. Please note that benefits may vary by site.

  The expected salary range for this position is $117,000.00 - $178,000.00. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s relevant experience, education, training, certifications, qualifications, and work location.

  If this sounds like the opportunity that you have been looking for, please click Apply.

  Equal Opportunity Employer: Minority/Female/Disability/Veteran

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