Company Description

At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit https://global.allerganaesthetics.com/. Follow Allergan Aesthetics on LinkedIn.

Allergan Aesthetics | An AbbVie Company

Job Description

Reporting to the GM, AA – Gulf Cooperation Council, role will be responsible for:

Strategically plan, organize and lead the Allergan Aesthetic marketing team across Gulf to meet or exceed the defined sales, profit and market share goals and growth objectives through effective, high quality marketing and promotional plan execution. Enable the organization to take effective decision based on insights gathered from data, market research and market intelligence to capitalize on the most sizeable opportunities.

Responsible for leading, managing, coaching and developing a competent and committed Aesthetic marketing team. Actively pursues the development and growth of the marketing team.

Leading the consumer strategy and the DTC marketing across Gulf including building tacics for online and offline consumer activation initiatives not limited to social media initiatives and reach.

Monitor and evaluate the ROI of marketing initiatives to ensure optimal allocation of investments.

Owns manages the marketing team budgets and expense targets.

Directly leading the Coolsculpting marketing initiatives and tactial plans across Gulf.

As a key member of the AA Gulf leadership team the marketing lead plays a critical role in strategizing regarding the direction of the AA business operation, bring innovation, engaging employees, achieving financial goals and maintaining the highest standard of compliance.

The Team That Makes it Happen:

4 direct reports (1 Brand Manager Juvéderm, 1 Brand Manager Botox, 1 Consumer Manager, 1 CW Marketing Coordinator)

Key Responsibilities:

Marketing Strategy:

Gather deep market, customer, consumer competitor insights to inform strategic and tactical plan development and maintain Allergan’s Aesthetics leadership position.

Drive the development of the long and short-term marketing strategies and tactics to ensure that all product opportunities are optimized for the Allergan Aesthetics portfolio.

Ensure these strategies and tactics are embodied in strategic and marketing plans as appropriate.

Ensure the consumer strategy is included in all brands and countries where DTC is permissible as per the local regulations

Ensure strategies and tactics are implemented in a manner so as to maximize the return to Allergan Aesthetics and maximize market share objectives.

Engage cross-functional stakeholders in the development, ownership, and delivery of the agreed marketing priorities.

Support the AMI lead in development of KOL advocacy for Allergan Aesthetics brands.

Planning and Performance Tracking

Prepare the annual strategic plan for all the Allergan Aesthetics brands

Prepare and manage the annual financial budget (promo expenses) for Allergan’s Aesthetics portfolio

Prepare the annual marketing plan and strategy in collaboration with key internal and external stakeholders such as Gulf cross functional team, Area and ISM.

Establish embed brand performance KPIs to ensure brand performance is tracked regularly. Provide updated forecasts in line with Allergan Aesthetics financial planning process.

Utilize data insights to inform ongoing, high-level, decision making.

Work on improving data and insights for market share, patient share, customer and consumer perception and consumer insights.

Work closely with Demand Planning for forecasting to ensure ongoing continuity of supply.

Ensure brand budgets, forecasts, expenses are evaluated for cost effectiveness and results.

Monitor and evaluate the ROI of marketing initiatives to ensure optimal allocation of investments.

Ownership of the Marketing expense budgets including managing the teams’ expenses within the agreed budget and contribute toward the setting of future budgets.

Team Leadership Coaching

Provide effective leadership direction to a team of marketers to unite, develop and motivate team members to become high performing and help each team member realize their full potential.

Create a positive team environment through the demonstration of strong leadership behaviors, including communicating expectations clearly, instilling an atmosphere of trust and respect, and leading by example.

Use a mix of coaching and development tools to help each team member realize their full potential. Performing all related people management activities, including recruiting new team members, conducting performance reviews, coaching for improved performance, reward and recognition, etc.

Ensure all activities comply with legal and ethical standards.

Maintain and develop KOLs

Identify and develop key national leaders to ensure they fully support Allergan Aesthetics products and company image.

Establish and organize advisory boards to ensure input to local promotional strategies and programs.

MAIN CONTACTS key/most frequent internal external contacts for the position

GM Gulf

Gulf Leadership team

Regional Leadership team

Area leadership team

Distributors

Customers

Local Key Opinion Leaders

Consumers and opinion leaders

Scientific Bodies

Scientific Associations

MEA global functions team

Qualifications

Education Experience

Bachelor’s Degree in medical or pharmaceutical Sciences and/or Business Studies

Postgraduate qualification in Business Studies would be an advantage

Minimum 10 years of proven experience on Healthcare industry preferable in Multinational Pharma companies and/or medical devices.

Minimum 3 years of experience in the Gulf region or Middle Eastern environment

Proven managerial skills including proven record of Talent management and people management

Experience in training /coaching

Experience in compliance programs

Experience in managing budgets and sales forecasting

Additional Information

Essential Skills, Experience, and Competencies (includes Licenses, Credentials)

Committed, credible and enthusiastic with an action-oriented approach and sound current knowledge of the local country healthcare marketplace

An excellent track record with demonstrable career progression

Appropriate gravitas for the seniority of the role but also hands-on

Excellent understanding of ethical sales marketing

Strategic planning and budgeting skills

Good financial and business acumen

Knowledge of distribution channels and systems

Knowledge of forecasting and production related issues

Strong leadership qualities and strong interpersonal, motivational and influencing skills

Excellent communication skills, Fluency in English Arabic both written and oral

Able to work in a fast, dynamic, multicultural and matrix structure

Drive, high energy, and ability to deliver results

Strong analytical, numerical, creative and conceptual thinking skills

Strong personal management skills including time management, workload prioritization, responsiveness, multi-tasking and flexibility

Proven track record of success

Vision – able to identify what is possible how to achieve goals

Initiative – able to operate with minimal supervision knowing when to consult / inform

Receptive to the ideas of others

Self-motivation, creativity and innovation

Committed towards implementation of our Equality, Diversity and Inclusion strategy

Having a remarkable impact

For you, working at Allergan Aesthetics should not just be a job, but a passion. We are looking for people who really want to make a difference and who want to join us in putting patients and customers at the center of what we do. We want to create teams who make things happen, who cultivate an open corporate culture and embed the AbbVie ways of work. At AA, you have the opportunity, from day one, to get involved, contribute and really have an impact.

COMPLIANCE AND INTEGRITY

You will be responsible for conducting your activities on behalf of the company consistent with a high standard of business ethics and in compliance with the laws and regulations that govern our activities (subject to local law/requirement).

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

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