Be unstoppable with us!T-Mobile is synonymous with innovation-and you could be part of the team that disrupted an entire industry! We reinvented customer service, brought real 5G to the nation, and now we're shaping the future of technology in wireless and beyond. Our work is as exciting as it is rewarding, so consider the career opportunity below as your invitation to grow with us, make big things happen with us, above all, #BEYOU with us. Together, we won't stop!The Senior Segment Marketing Manager would join a team passionate about Micro Small Business and is responsible for driving marketing and experience plans to drive new customer acquisition.Responsibilities include*Identifying segment audience insights, developing and implementing marketing programs for offerings including products and solutions across the segment channels*Developing the Strategy and execution plans for the Retail Experience Roadmap with responsible for messaging, creative briefing & identifying areas of opportunity and innovation*Aligning cross organizationally on initiatives to identify synergies and collaboration for new initiatives for retail experiences including geographic differentiation*Expanding TFB Retail experiences with new store formats, trucks, events and DTC enablement*Partnering with enablement and experience teams to deliver against business goalsThis role requires strong communication and analytical skills to align on planning, launches, evaluation through analysis and incredible cross functional partnership. The successful candidate will work closely with marketing operations, retail channel partners, product marketing, GTM, marcom and digital teams.Key traits for success are being innovative, goal-oriented, strategic, creative, collaborative, customer-focused, detailed, organized, persistent, resourceful, empathetic and a self-starter. Must be able to thrive in ambiguous environments, love multitasking and have a deep passion for small business marketing.Job Responsibilities:Develops and implements marketing plans, campaigns, and business cases for the communication and distribution of products, services, and solutions. Prepares recommendations for annual business plans and strategies as well tactical plans.Partners with creative merchandising and advertising along with the agencies on creation of premier advertising and collateral to develop best value propositions and overall marketing calendar elements. Partners with marketing planning and analysis on potential promotion/pricing strategies; business tracking and analysis; partners with Consumer Insights on segment understanding, and with the product management team on product roadmap. The role requires strong cross functional partnership across the enterprise; specifically with sales, product management and web strategy operations leadership to ensure detailed execution and to create one look and feel for T-Mobile for Business products and services.Responsible for identifying market size, preparation of business plans, and assists in business case recommendations for the defined Marketing and service portfolio.Manages all marketing communication and distribution plans to include tracking of results. Prepares presentations for various audiences ranging from peers to executive level.May lead/mentor less experienced peersAlso responsible for other Duties/Projects as assigned by business management as needed.Education:Bachelor's Degree (Required)Work Experience:4-7 years Marketing experience. (Required)4-7 years Experience in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods, with a focus on Marketing, Product Management or Sales. (Required)Knowledge, Skills and Abilities:Team Building (Required)Cross Functional Relationships (Required)Negotiation (Required)<