Guided by our relentless focus on people and desire to actively listen, we strive to create an inclusive culture and uphold equitable practices for our colleagues and community members. We seek to hire people who share our winning spirit and recognize diverse backgrounds perspectives, and representation as strengths critical to success. If you thrive in an environment where your growth and development are supported and achieving together is valued, then Associated Bank may be the right place for you. The Senior Marketing Specialist is responsible for the development and execution of marketing plans and tactics, for the assigned product and sub-business groups within units assigned. The development of these plans requires thorough knowledge of the businesses involved, the competitive environment, leading marketing practices within the space and a general understanding of the financials, goals and objectives of the product lines and sub-business units assigned. Responsible for working directly with the senior leadership of the business units in order to understand their priorities and strategic objectives, situational opportunities and to provide timely support for their initiatives and market opportunities. Possess a practical understanding of the businesses supported, at an industry and market level, able to quickly identify marketing opportunities that support unit objectives. Knowledge needs to focus on an understanding of the products and services sold, the sub-business unit's incentive structure, market conditions, competition, etc. Need to have the ability to manage the execution of the strategic and tactical plans that have been developed in support of the annual business objectives, balancing competing priorities and changing conditions across the regions that comprise the focused areas within units assigned. Develop and maintain strong relationships within the targeted group of constituents, including business unit leaders, front line colleagues and key internal partners including Operations/IT, Legal/Compliance and other Marketing support functions (Creative Services, e-Commerce, etc.) Key responsibilities also include managing the development of and tracking goals and objectives for individual promotions, working with sales administration to correlate marketing programs. Must have proven aptitude and success in the development and execution of promotional solutions, communications tools, managing against budgetary limitations and providing adaptability to changing conditions. Senior Marketing Specialist will be a subject-matter expert supporting marketing and sales teams on the delivery of Total Expert marketing initiatives. This position will lead the execution of Total Expert marketing strategies for B2C and delivering best practices to the organization, which are to be leveraged/optimized in ongoing collaboration with Marketing and Sales Teams, Operations, and IT. Job Accountabilities Develop and implement effective marketing plans for the product groups and assigned sub-business units that support annual objectives and sales goals. Working with key partners, facilitate and oversee the analysis of the customer/client and prospect universe within assigned business units in order to provide insight and market opportunities for the products and groups supported: Identify and target optimal prospects and customers; Execute programs and solutions that deliver against client expectations and capitalize on identified opportunities Discover customer insights that lead thought-leadership initiatives which translate to effective marketing campaigns. Develop content to bring brand strategy and value proposition to market with the most relevant touch points. Ensure channel message integrity for all groups and product categories supported, ensuring continuity of message and focus. Manage editorial calendar, including promotional material, digital content and equity assets library. Effectively manage internal and external part erships. Compile voice of customer and customer insights, measure marketing efforts and identify ways to continuously drive marketing effectiveness. Consistently measure and communicate performance tied to business results. Lead the content creation and execution of Total Expert marketing initiatives to optimize: Customer loyalty, acquisition, retention, personalization and promotional strategies Referral partner loyalty, acquisition, retention, personalization and promotional strategies Create integrated Total Expert initiatives to align with individual loan officer and recruiter strategies to drive sales and recruiting goals Partnered with analytics team: Develop reporting and insights based on a clear understanding of business objectives to inform leadership Maintain counts of key audience segments and monitor trends in the health of the lists, identify opportunities, and potential data quality issues Ongoing analysis of customer and potential customer behavior, including email performance to provide recommendations for testing & optimization Ensure marketing initiatives include measurable data points to assess objectives Manage key data fields and integration between our Total Expert and marketing automation systems, and develop dashboards with key performance indicators to monitor how email and other marketing efforts are performing against goals Working with Compliance, monitor legal issues surrounding customer data and privacy Develop Total Expert best practices, including email deployment routes & scheduling protocols Drive execution of strategy across email, including promotional, automated, and segmented/customized campaigns using Total Expert Recommend and coordinate appropriate user training for Total Expert, and work directly with training team to develop and implement internal/custom staff learning that will optimize use of the Total Expert Partnered with the Field Marketing Team, help lead the creation/implementation of awareness campaigns, motivation tactics, etc. to grow Total Expert adoption In collaboration with Marketing and IT leadership, manage relationship with the Total Expert vendor, serving as the primary contact for system usage, performance and enhancement exploration. Ensure consistent system operation, accuracy, timeliness and functionality. Build strong interpersonal relationships amongst corporate and branch management, with ability to balance strong & diverse personalities Promote collaborative environment between corporate and retail branch management, with capability to successfully develop and advocate alternative solutions Partner with the sales operations team to understand sales funnel performance at the divisional and branch levels and identify marketing levers to improve funnel performance Education Bachelor's Degree or equivalent combination of education and experience Marketing Required Experience 4-7 years Marketing, either within a mid-tier financial services company or equivalent marketing experience in a related industry (advertising, market research, etc.) Required A Success Person In This Role Will Also Have: Experience with various email marketing platforms, and triggered email programs such as Journey Builder, Pardot, etc. is a must Experience developing integrated marketing strategies and integration of CRM with broader traditional and digital marketing... For full info follow application link. The employment policy of Associated Banc-Corp, and its subsidiaries and affiliates ("Associated") provides equal opportunity to all persons. We support a diverse and inclusive work environment where colleagues are respected, treated fairly, and given equal opportunities to perform to their fullest potential. We believe it is only with a diverse and inclusive workplace that the organization can truly perform at its best, carry out its vision, and make a difference for the communities we serve.