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Product Manager Leader, Brand Ads
Product Manager Leader, Brand Ads-November 2024
San Jose
Nov 4, 2025
ABOUT TIKTOK
As the leading destination for short-form mobile video, TikTok’s mission is to inspire creativity and bring joy.
5,001 - 10,000 employees
Social Media, Technology
VIEW COMPANY PROFILE >>
About Product Manager Leader, Brand Ads

  Responsibilities

  TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

  Why Join Us

  At TikTok, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for more than 1 billion users on our platform. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes. Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility. Join us and make impact happen with a career at TikTok.

  The mission of Brand Innovation team is to help business achieve their true branding goals with flexibility, efficiency, and creativity, while seamlessly marrying TikTok's most compelling user experiences into branding experiences. We are looking for a Product Leader who will shape strategies, set the vision and roadmap for our Brand advertising products and build a high-performing product management team.

  Responsibilities

  - Set the vision and develop the roadmap for world-class advertising products that leverage and enhance the unique features of TikTok

  - Build a high-performing product management team fine-tuned for achieving hypergrowth without sacrificing your team's work-life balance

  - Mentor and grow individual Product Managers

  - In collaboration with cross-functional teams, shape the strategies and support initiatives/practices that help the company meet its broader market goals

  - Build a culture that you will be proud of

  - Collaborate closely with the User Product team, engineering team and other cross-functional teams to drive systemic improvements that grow the company as a whole

  Qualifications

  - Bachelor's degree or above

  - 8+ years experience in product management with 4+ years experience in people management, having launched multiple products from scratch

  - You are: Highly analytical, laser-focused on the needs of the user, able to define product roadmap despite ambiguity and uncertainty, and data-oriented but will not freeze if little data is available - you will make a decision.

  - Experience attracting, motivating, and developing team members

  - Experience growing strengths and shoring up weaknesses in team members

  - Outstanding interpersonal skills communicating both in person and in writing, public presentation experience a plus

  Preferred Qualifications

  - Major in computer science or equivalent science/technical field

  - MBA degree

  TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

  TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at [email protected].

  Job Information

  [For Pay Transparency] Compensation Description (annually)

  The base salary range for this position in the selected city is $245960 - $593600 annually.

  Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

  Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

  We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

  Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

  We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

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