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Market Manager, N. Texas, DFW / Lubbock
Market Manager, N. Texas, DFW / Lubbock-November 2024
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Nov 23, 2025
About Market Manager, N. Texas, DFW / Lubbock

  Position Title: Market Manager, North Texas

  Location: Remote, Texas

  Careers that unlock the magic of human connection

  Who we are

  Pernod Ricard is a global premium spirits and wine company. We're the team behind leading brands such as ABSOLUT Vodka, Jameson Irish Whiskey, Malibu, Kahlua Liqueur, Beefeater Gin, and Avion Tequila, as well as many more superior wines and exquisite champagnes!

  Working at Pernod Ricard is all about igniting conviviality in that all that we do. Derived from the French word, convivialite...it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard. Here, we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making a new friend every day, and realizing our potential as people and as a business!

  The salary range for this role, based in Dallas Texas is $ 93,800 to $117,300, range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate'sexperience, skills against internal peers and against the scope and responsibilities of the position.

  Position Summary:

  The Market Manager plays an important role in driving and motivating our Distributor partners

  to execute our plans to grow the holistic PR USA Spirits portfolio and lead category growth in a designated channel or geography. Acting as the specific channel/geography's main day-today point of contact for our local Distributor partners, this role leads the local market-level planning and execution, as well as the tracking of our Distributor's performance, with data-driven rigor. The Market

  Manager ensures the local level plan, including PR strategic imperatives and local KPIs, remain in line

  with broader region priorities at the local level.

  Major Responsibilities / Accountabilities:

  Individual:

  Owns Net Sales performance and execution in on premise, independent retail and retail chain channels for all assigned markets

  Ensures execution of effective "local-level" plan, including PRUSA strategic initiatives, innovation launches, and local KPIs, in line with state priorities at the local / channel level

  Leverage market level data dashboards (yDrink, Microstrategy, D-STAR) to assess + track performance, identify net sales + overall business growth opportunities, and make decisions within territory.

  Owns resolution/decision making of execution-related issues in market with minimal support from State Director

  Owns relationships with small number of key accounts (including local retail chains) to implement PRUSA retail execution standards, innovation + distribution priorities, and local / national programs

  Ensures execution of brand standards through rigorous communication and oversight of distributor teams, both dedicated and full-book teams, with clear communication and consistency

  Builds brands by identifying and overseeing targeted sell-through activities (implementing national programs, limited local promotions) and ensuring ROI for all market resources

  Train, motivate & develop distributor's sales teams to achieve targets by executing flawlessly in all channels through data driven selling and flawless execution

  Conduct sales force presentations (including general sales meetings, road shows, fiscal kick off meetings)

  Monitors and tracks retail pricing to ensure price strategy compliance and recommends further price programming to capitalize local market opportunities

  Owns forecasts for territory and provide monthly commentary on performance

  Owns relationship with RNDC NTX Market VP + Division Managers, NTX RNDC Dedicated Area Managers, and NW Plains Branch Manager

  Shared:

  Works with distributor sales leads and PRUSA commercialization team to create local execution plans that deliver against financial objectives, KPIs, and strategic imperatives (with State Director + Field Marketing Manager)

  Identifies, plans, and executes account sell-through activities (with both our internal customer success team and our distributor partners)

  Develops local initiatives and drives them by utilizing programs, sales tools, and communication.

  Contributor to the development of the market AOP, specifically setting market level priorities, channel plans, KPI/ROI expectations, and A&P/LMF deployment.

  Collaborates with market manager team + several cross functional roles to develop/produce sales tools (to include Fiscal Year Playbooks, kick off presentations, GSM materials, market level plans, etc)

  Nature & Scope:

  Key Metrics:

  Regularly communicates with Wholesaler Dedicated Team & internal stakeholders

  Manages monthly business cadence with wholesaler (business reviews, hosting general sales meetings, in market work withs, trainings, etc)

  Achieves all key brand KPIs

  Financial Targets:

  Delivers NNS targets for territory and key accounts

  Depletions (# of cases, total increase, target account improvements)

  Key brand KPIs and distribution goals

  Organizational Context:

  Reports solid line to State Director

  Works closely with Field Marketing team.

  Works closely with Chains Division sales leads

  Works closely with distributor dedicated and full book sales teams

  Decision Rights:

  Owns

  Drives AV3 (availability, visibility, velocity, value) execution against sales priorities and programs for channel / territory

  Allocating budgeted local resources

  Distributor AM / DM / Sales rep activity & communication

  Distributor programmer execution

  Activation execution and ROI in assigned territory.

  Influences

  Evaluation and deployment of distributor resources

  State-level program budgets and forecasts

  Local pricing programs

  State level initiatives

  Sales tool development

  Key requirements:

  Education: Bachelor's degree highly preferred.

  Experience / Background: Position requires 5-7 years of previous sales experience in a wine and spirit or consumer goods sales environment with proven success managing distributor relationships. Experience in the TX market a big plus. Flexibility required to work in the field regularly, including attendance at promotions in the evening.

  Required Competencies:

  Leadership Competencies

  Proactively participates in activities/projects that involve change

  Translates objectives and plans into effective tactical actions

  Continually expands internal relationships to include additional key partners. Begins to build external relationships

  Demonstrates an understanding of the various business areas and functions at Pernod Ricard (e.g. brand companies, market companies, regions)

  Proposes new ideas/methods on how to improve performance

  Maintains a positive, can-do attitude even during difficult time

  Influences others to gain support for an idea or cause

  Assigns tasks and accountabilities for work outputs to the most appropriate individuals, when needed

  Displays a sense of urgency in accomplishing goals and takes corrective actions to ensure results

  Maintains composure and high-performance standards in a challenging environment

  Achieves own individual objectives, applying professional excellence standards, and delivers high quality work

  Maintains high professional standards that are aligned with the organization's values, ethics and character.

  Demonstrates commitment to Corporate Social Responsibility (CSR) priorities by promoting Group and local initiatives.

  Establishes a mutual trust environment by communicating in an honest, straightforward and transparent manner with colleagues at all levels

  Displays enthusiasm and values everyone's contribution to the success of Pernod Ricard

  Functional Competencies

  Understands more complex customers' business stakes and environment (multi-channel, complex organization and processes, buyer demands, supply chain, ...)

  Takes customers objections and influences negotiation process to ensure successful closing

  Uses the resources and techniques (including persuasive story telling) to reduce the gap between PR and customer's demands

  Understands the meaning of customers behavior and reactions during a meeting, and adjusts his/her strategy if needed

  Manages stress and potential hostility

  Gets the right collaboration (& support) and develops influential relationship with key internal stakeholders and customers in line with PR Values, to influence positively the way of doing business

  Plans regular meetings and actions with customers to develop a privileged working relationship

  Comfortably deals with people at all levels of the organization (internal & external)

  Anticipates potential conflicts and reaches the right stakeholders to try and resolve it

  Adapts his/her presentation techniques to audience's characteristics

  Understands client's organization and identifies customers' key stakeholders

  Analyzes multiples sources of information to get a deeper understanding of the consumer / shopper (purchase & consumption behavior, shopper motivation...) and shares key findings internally

  Demonstrates sound understanding of the role of PR category segments in the whole Wines and Spirit industry, and develops argumentation accordingly

  Uses insights to optimize 4P (portfolio, promotions, price, placement)

  Develops activities that drive brand awareness with the consumer

  Analyzes external market data (including consumers and retailer panels) to adjust action plan

  Understands competitor's strategy on his / her area of responsibility

  Makes daily business decisions through the understanding of key growth levers of the category

  Understands customer segmentation

  Knows Wine & Spirit universe, and especially PR products, their history, elaboration, production, consumption modes

  Differentiates our brands & categories vs. competitors', promoting PR products' main characteristics, taste and other qualities.

  Executes the portfolio / brand action plan in his/her area of responsibility, applying distribution guidelines

  Understands the basics of commercial indicators (selling data, rotation, volumes, distribution, costs) and knows how to track them, using basic tools (trackers/panels, retailers data...)

  Implements basic commercial action plans, ensuring things are properly executed

  Evaluates commercial activities by routinely monitoring sell-in figures and comparing them to sell-out figures when available

  Reviews basic KPIs of previous commercial activities and suggests potential improvements to optimize sales results

  Understands legal, financial and logistical environment as well as market's usage

  Understands how contracts, prices and trade terms impact results

  Keeps updated on legal evolutions on his/her scope and ensures contracts, prices and trade terms in his/her scope are compliant with legal constraints and company's strategy & targets

  Analyzes and assesses competitor's trade terms and pricing strategies

  Designs contracts proposal on joint business objectives and maximizing the PR portfolio

  Builds forecast (short- and mid-term) and conducts SWOT analysis based on his/her understanding of market & customer trends

  Implements main action plans at local level on his scope (distribution channels & customers), taking PR strategy into account

  Implements consistent trade terms structure and investment level, suitable with customer issues

  Analyzes multiple information sources, filters and summarizes them and outlines key issues

  Makes multiple recommendations, weighing pros and cons of different alternatives

  Anticipates and assesses consequences of several alternative options

  Manages his / her working time proactively, managing priorities and respecting deadlines

  Identifies and recommends areas for improvement in terms of organization

  Updates the information and adjusts organization in reaction to environment changes

  Uses planning tools to monitor activities

  Demonstrates an overall understanding of company's vision, priorities and financial objectives

  Demonstrates basic understanding of PR Financial vocabulary (Contributive margin, Net sales, ROI, A&P...)

  Monitors forecast & results vs the allocated budget

  Understands volumes, net sales data and product mix implications

  Ready to work with spirit? Read on...

  Life and perks at Pernod Ricard

  Proud to belong - Just as we help to create moments that matter for our customers, we lead by example every day...bringing our whole self to work and building bonds that celebrate the human spirit, diversity, and foster deep connections.

  Empowered to soar - We set high expectations and seek to get the most out of life. Through flexibility and a hybrid workstyle, as well as unique learning opportunities, generous tuition reimbursement, and one-of-a-kind learning programs, we passionately grow our skillset.

  Committed to care - We are deeply committed to the long-term sustainability of our people, our industry, and our planet. We call this return on responsibility. From environmental sustainability to supporting local communities, our commitment is steadfast.

  Inspired to dream - We treasure new experiences and are proud to develop as people, not job titles. From rich immersive learning programs in Paris to exciting high-profile events, we blend a love of exploration into all that we do.

  Our hybrid work style

  At Pernod Ricard North America, our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution. Our hybrid teams will work remotely the majority of the time and unite on-site two days per week or 40% of the time. Our team is empowered to start and finish their day at a time that works best for their lifestyle with the whole team available during the core hours of 10am-3pm.

  Plus, great benefits and perks to toast to a life filled with support including:

  Competitive compensation including performance bonusesDomestic & international career development opportunitiesCompetitive paid time off plan + wellbeing daysMedical, dental, vision and life insuranceProduct allowance to enjoy on Pernod Ricard productsGym reimbursementEmployee Assistance ProgramBetterUp Care wellness benefits including nutrition, sleep, executive coaching, etc.

  And much, much more! Check out to view our extensive people programs and support.

  Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law. Offers will be subject to United States local terms.

  Job Posting End Date:

  Target Hire Date:

  2024-02-02

  Target End Date:

  Pernod Ricard USA is an Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities

  Minimum Salary: 31200.00Maximum Salary: 31200.00Salary Unit: Yearly

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