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Manager, Beyond Beer & High End
Manager, Beyond Beer & High End-May 2024
Des Moines
May 3, 2025
About Manager, Beyond Beer & High End

  Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

  SALARY:

  $100,000 - $118,750, bonus and long-term incentive eligible

  COMPANY:

  Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

  ROLE SUMMARY:

  The Beyond Beer / High End Manager is the local market owner of field execution as the key connector of our field programs to our wholesaler partners. This position will report to the Senior Commercial Director and will oversee Beyond Beer / High End brands execution at the local level. This manager will work directly with wholesale partners for market specific objectives including increasing sales execution within accounts through our field sales programs and driving trial with our consumers. In addition, this position will be accountable for managing an assigned geographic region through the effective planning, organizing, directing and execution of sales and marketing plans through the company distributor network and field initiatives. They should spend 3-4 days in the market per week with their respective teams/wholesalers driving our key initiatives with 1 planning day in a home office.

  JOB RESPONSIBILITIES :

  Builds relationship with Wholesaler Management and Region teams

  Leverages the AOE Program within their assigned territory for Beyond Beer and High End brands

  Manages High End Elite Club, if applicable, in their assigned territory

  Executes EDGE, IRIS and BEES as key enabler programs for Beyond Beer and High End brand execution

  Leverages local incentives and local programming initiatives to drive execution

  Identifies market opportunities (sales, distribution, display, POS, pricing, etc.) and presents Beyond Beer and High End performance with commercial team as well as actionable insights during monthly WPPM

  Effectively coordinates and communicates with commercial team, distributors, and CSO to facilitate the effective development and execution of programs and business initiatives.

  Establishes distribution, display, feature ad, retail promotion, and space management objectives with CSO team that produce the effective presentation of the brands to the consumer at the point of purchase and brought to life through our field sales programs.

  Communicates information to management with recommendations that will contribute to the development of brands, sales growth, and distributor effectiveness.

  Manages specific operating systems and standards, for the management of: Ordering and Inventory Management, Quality Control, Selling and Merchandising Objectives and Standards, Program Execution Guidelines, Pricing and Discount Management, and POS Material utilization.

  Identifies leads, manages prospects, acquires new business and grows points of distribution.

  Owns the execution & sales results of Beyond Beer and High End field programs in the sales territory and acts on market opportunities.

  Participates in wholesaler trade and S&OP routines to ensure forecasting accuracy and

  wholesaler POCM orders meet market needs

  JOB QUALIFICATIONS:

  Bachelor’s Degree in Business Administration, Management or similar field.

  5+ years of sales or marketing experience in beverage/alcohol industry preferred.

  2+ years of wholesaler management experience.

  Certified Beer Server or Certified Cicerone preferred.

  Familiarity with VIP iDig, IRI, BIR, Power BI, Microsoft PowerPoint and Excel

  Conducts work in a standing and sitting position; however, job requires frequent standing, walking, bending, stooping, and light lifting.

  Job requires the ability to be in physical retail locations, late night activations and travel.

  Profound knowledge of craft beer and brewing process.

  Strong communication and presentation skills (PowerPoint). Ability to adjust a message to the audience.

  Ability to use data to build a sell-in story

  Highly-creative’ able to generate fresh, impactful ideas and see them through to implementation.

  Proven ability to think and move between strategic and analytical thinking as well as actual execution.

  Ability to coordinate brand information, supply POS material, and keep lines of communication open with state’s wholesaler network in order to better sell through products.

  WHY ANHEUSER-BUSCH:

  Anheuser-Busch has always dreamed big. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. To reimagine what a beer company can be. And what, together with our people and our partners, Anheuser-Busch can do. Our collective impact is significant. Over the last decade alone, we have contributed more than $400 million to charitable organizations that support our communities, provided over 90 million cans of emergency drinking water, and, together with our wholesaler partners, invested more than $1 billion into responsible drinking initiatives. At the heart of these investments is our shared commitment to community – providing opportunity for our people, lifting our neighbors, and making a meaningful difference in the world. This future is our purpose. A future that everyone can celebrate, and everyone can share in. A future with more cheers .

  BENEFITS:

  Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts

  Life Insurance and Disability Income Protection

  Generous Parental Leave and FMLA policies

  401(k) Retirement Savings options with a company matching contribution

  Chance to work in a fast-paced environment among a company of owners

  Free Beer!

  WHY ANHEUSER-BUSCH:

  Anheuser-Busch is here for the times that matter. The moments where we celebrate, defy challenges, dream of the brighter future we are building today– and all the moments in between. We are a company that brings people together for richer conversations, sweeter celebrations and stronger communities.

  As the leading global brewer, Anheuser-Busch InBev is committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.

  REQUIRE ADDITIONAL ASSISTANCE?

  Anheuser-Busch is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you are a qualified individual with a disability, or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access the Anheuser-Busch Careers website as a result of your disability. We will make a determination on your request for reasonable accommodation on a case-by-case basis.

  If you need an accommodation or assistance in using the Anheuser-Busch Careers website, please email [email protected] .

  Disclaimer: Anheuser-Busch does not charge for any part of the hiring process. Additionally, the company will only share information via official channels including the company website and from Anheuser-Busch email accounts. If you have any questions or concerns, please email the Anheuser-Busch recruitment team at [email protected] ([email protected].) .

  CONTACT US ([email protected])

  EQUAL OPPORTUNITY EMPLOYER

  PRIVACY POLICY (https://www.anheuser-busch.com/privacy-policy.html)

  TERMS AND CONDITIONS

  PAY TRANSPARENCY POLICY STATEMENT (https://www.anheuser-busch.com/content/dam/universaltemplate/ab/careers/docs/EO%2013665%20Pay%20Transparency%20Policy%20Statement.pdf)

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