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Global E-Commerce User Growth Product Manager
Global E-Commerce User Growth Product Manager-November 2024
Kuala Lumpur
Nov 4, 2025
ABOUT TIKTOK
As the leading destination for short-form mobile video, TikTok’s mission is to inspire creativity and bring joy.
5,001 - 10,000 employees
Social Media, Technology
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About Global E-Commerce User Growth Product Manager

  Responsibilities

  About Us

  TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

  Why Join Us

  Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

  Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

  To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

  At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

  Join us.

  About the Team

  The User Growth team plays a core role in the acquisition, activation, and retention of billions of users through our globally popular products such as TikTok, Resso, CapCut, Helo. We are building platforms, leveraging data & ML models, and providing end-to-end solutions to power the global growth of ByteDance products. Typical growth projects include paid ads, referrals and notifications.

  Responsibilities:

  Take charge of user growth, mainly with the following responsibilities:

  -Develop a deep understanding of consumer needs and pain points across various channels, and translate these insights into product recommendations and improvements.

  -Understanding local markets and users, making right product judgement to improve the efficiency of user acquisition and optimize user LTV.

  -Improving the effectiveness of platform operations and building capabilities for automated business management to reduce costs and increase efficiency in budgeting, strategy making, and other scenarios.

  -Improving promotion tools of both users and sellers, and building diagnosis and management capabilities.

  -Building local user growth product team structure and strategy and enabling the team.

  Qualifications

  -BA/BS degree, 5 years of professional experience in a user growth role involving media buy, performance ads strategy, product growth

  -Be interested in exploring the commonalities and differences in the needs of users under different cultural backgrounds.

  -Energetic self-starter and quick learner with strong organizational, communication, and XFN collaboration skills; ability to perform under pressure.

  -Excellent quantitative skills and the ability to work with key metrics and data.

  TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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