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Director of Loyalty Growth & Optimization
Director of Loyalty Growth & Optimization-September 2024
Woonsocket
Sep 13, 2026
ABOUT CVS HEALTH
CVS Health is a healthcare innovation company. Together, we are helping people on their path to better health.
10,000+ employees
Healthcare
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About Director of Loyalty Growth & Optimization

  Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.

  Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

  Position Summary

  Launched nationwide in 2019, the CarePass program offers members a range of benefits for $5 a month or $48 a year. These include a $10 monthly reward that can used for just about any purchase as well as 20% off CVS Health brand products, free one- to two-day shipping on online orders, free same- or next-day delivery on pharmacy orders and access to a 24/7 pharmacist helpline.

  Four years in, the program has over 6 million members, on top of the more than 74 million members of CVS' free ExtraCare loyalty program

  The Director of Loyalty Growth & Optimization will lead Member Acquisition and Retention strategies for CarePass; partnering with multiple cross-functional teams to scale and evolve the program with a focus on best-in-class customer experience.

  A large portion of this role will be strategy and customer experience focused; however, a successful candidate will have a diverse background and enthusiasm for a role that requires day to day general management. This role also requires executive presence and strong relationship and presentation skills, as this individual will often be tasked with facilitating cross functional working sessions and partnering across the enterprise. The ideal candidate must possess strong bias for action with an ability to operate in an ambiguous environmentDefine problem and opportunity areas to deliver business value and desired customer experienceSize and prioritize multiple initiatives utilizing first principles thinking, and developing credible and pragmatic analytical approaches, frameworks, and methodologiesManage multiple projects and partner relationships, including prioritization, planning and deliveryInfluence without direct authority across various tech, marketing, and business teamsMove easily between big picture thinking and managing relevant detailRequired QualificationsBachelor's degree8+ years of Product or Program Management, Management Consulting, Business Development, Product Marketing, Financial Services, Retail, Health Care or Technology ExperienceExperience owning/driving roadmap strategy and definitionExpertise with MS Office suite of applications including Word, PowerPoint, and ExcelExperience in project management, business analysis, or process improvementPreferred QualificationsStrong communicator, both verbal and written, with executive presence and the ability to influence across functions and at all levels of an organizationHighly organized and able to provide positive leadership across multiple work streams in a fast-paced, complex working environmentDemonstrated project management skills with an emphasis on integrating multiple work outputs into a unified deliverable and executive narrativeDemonstrated organized, detail-oriented, and structured thinking and execution, with the ability to manage multiple tasks simultaneously and adjust priorities as needed in order to meet deadlines, demonstrating a high level of independent judgment and proactivityStrong cross functional collaboration/leadership skills: This enterprise program requires constant collaboration with Digital, Analytics, Marketing, Store Operations, Treasury, and a range of other CVS functionsPrevious experience in Retail, Health, Financial Services and / or Consumer Based Programs including LoyaltyAdditionally:Be modest in nature, recognizing the accomplishments of the team before the individualBe highly motivated and possess vision and enthusiasmUnderstand how to deliver on short time frames and be committed to meeting deadlines "no matter what"Communicate in an open and honest way that quickly builds trust and respectPossess an entrepreneurial spiritBe comfortable on his/her feet making presentationsEducation

  Bachelor's Degree in Finance, Math, Economics or Marketing

  MBA preferred

  Pay Range

  The typical pay range for this role is:

  $100,000.00 - $227,000.00

  This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.

  In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company's 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off ("PTO") or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.

  For more detailed information on available benefits, please visit jobs.CVSHealth.com/benefits

  CVS Health requires certain colleagues to be fully vaccinated against COVID-19 (including any booster shots if required), where allowable under the law, unless they are approved for a reasonable accommodation based on disability, medical condition, religious belief, or other legally recognized reasons that prevents them from being vaccinated.

  You are required to have received at least one COVID-19 shot prior to your first day of employment and to provide proof of your vaccination status or apply for a reasonable accommodation within the first 10 days of your employment. Please note that in some states and roles, you may be required to provide proof of full vaccination or an approved reasonable accommodation before you can begin to actively work.

  CVS Health is committed to recruiting, hiring, developing, advancing, and retaining individuals with disabilities. As such, we strive to provide equal access to the benefits and privileges of employment, including the provision of a reasonable accommodation to perform essential job functions. CVS Health can provide a request for a reasonable accommodation, including a qualified interpreter, written information in other formats, translation or other services through [email protected] If you have a speech or hearing disability, please call 7-1-1 to utilize Telecommunications Relay Services (TRS). We will make every effort to respond to your request within 48 business hours and do everything we can to work towards a solution.

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