27294BR

　　Position Title:

　　Copywriter, Creative Services - Lakeland

　　Department:

　　Marketing

　　Location:

　　Lakeland, FL

　　Description:

　　The Copywriter develops creative concepts that align with creative strategies, marketing objectives, and marketing strategies, all in the Publix brand voice. The Copywriter presents these concepts to Creative Leadership, Marketing stakeholders, the Marketing Leadership Team (MLT) and sometimes to stakeholders in the RBUs. The Copywriter works along with the Art Director to concept and execute advertising campaigns and Marketing initiatives. This includes co-directing video shoots as necessary, along with voice-over recordings and radio spots, and participating in editing sessions. The Copywriter writes, proofreads, and edits content and ad copy that delivers upon the approved concept and meet strategies.

　　In Publix’s corporate offices, we value in-person interactions, similar to those our store associates have with customers. Many of Publix’s corporate offices offer work from home up to two days a week. Each business area implements their policy differently and should be discussed during interviews.

　　Additional responsibilities include:

　　Developing relevant and unique concepts that support marketing business objectives, align with creative strategy, and strengthen the Publix brand.

　　Writing effective copy for a variety of customer-facing integrated communications, including but not limited to print, POP, social media, adaptive or responsive websites (desktop/mobile), mobile apps, email, digital ads, direct mail, videos, radio ads, and other necessary content.

　　Reviewing, proofreading, and editing drafts of communication pieces before final publishing.

　　Staying up-to-date on industry and market trends, including evolving technology.

　　Fostering professional growth of fellow associates.

　　Req ID:

　　27294BR

　　Hours of Work:

　　Minimum of 45 hours per week

　　State:

　　Florida

　　Frequency of Pay:

　　Monthly

　　Travel Frequency:

　　Occasionally

　　Minimum Base Pay:

　　6,135

　　Additional Information:

　　Your application may have additional steps that you will need to complete in order to remain eligible for consideration. Please be sure to monitor your email, including your spam folder, on a daily basis for critical, time-sensitive emails that could require action within 24-48 hours.

　　Please do not use your Publix email address when applying. Once your application has been successfully submitted you will receive a confirmation email.

　　Address:

　　3300 Publix Corporate Parkway

　　Potential Annual Pay with Bonus:

　　79,755 - 119,795

　　City:

　　Lakeland

　　Year End Bonus:

　　As a year-end bonus to associates, Publix issues one month’s extra pay (pro-rated in the first year) each year if associate remains employed through issue date of the bonus check that year. This is calculated as a 13th month of pay in the Potential Annual Pay with Bonus line above.

　　Maximum Base Pay:

　　9,215

　　Required Qualifications:

　　Bachelor's Degree in Communications or Liberal Arts or equivalent experience

　　Three (3) years writing advertising copy

　　Developing relevant and unique concepts that support marketing business objectives, align with creative strategy, and strengthen the Publix brand

　　Highly skilled in concepting a variety of advertising elements (social media ads, video, OOH, POP, direct mail, posters, packaging, environmental signage, etc.)

　　Knowledge of concept development process

　　Knowledge of traditional and digital media channels (e.g., print, in-store, video, pre-roll, radio, TV, social and digital, adaptive/responsive websites, apps, mobile sites), including best practices, strengths, and limitations

　　Knowledge of Marketing department workflow processes and project lifecycles

　　Knowledge of marketing/ advertising industry and trends

　　Knowledge of the Publix brand positioning and lines of business

　　Knowledge of Publix target customer, retail environments, and purchasing behaviors

　　Knowledge of business objectives

　　Ability to evaluate creative work for effectiveness against established creative strategies and objectives

　　Deep, broad knowledge of English and grammar, punctuation, and spelling

　　High attention to detail and accuracy

　　Strategic thinker and effective collaboration skills

　　Effective communication and presentation skills

　　Interpersonal skills

　　Time management skills

　　Passion for delivering great work and meaningful results

　　Research skills

　　Computer skills including Mac OS, Adobe Creative Suite, iWork Suite and Microsoft Office

　　Occasional travel up to several days at a time with overnight stays

　　Preferred Qualifications:

　　Bachelor’s degree in Communications or Liberal Arts or equivalent experience

　　Four (4) years writing advertising copy

　　Zip Code:

　　33811-3311

　　Benefits Information:

　　Employee stock ownership plan that contributes Publix stock to associates each year at no cost

　　An opportunity to purchase additional shares of our privately-held stock

　　401(k) retirement savings plan

　　Group health, dental and vision plans

　　Paid Time Off

　　Paid Parental Leave

　　Short- and long-term disability insurance

　　Tuition reimbursement

　　Free hot lunches (buffet-style) at facilities with a cafeteria

　　Visit our website to see all of our benefits: Benefits - Jobs (publix.com) (https://jobs-beta.publix.com/benefits/)