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VP, Media Director, Digital Investment (Pharma Account)
VP, Media Director, Digital Investment (Pharma Account)-April 2024
New York
Apr 1, 2026
About VP, Media Director, Digital Investment (Pharma Account)

  Company Description

  With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

  Job Description

  The VP, Media Director, Digital Investment, oversees investment, activation, and portfolio management across all media channels. They provide consistent leadership by bringing new ideas, innovation, and opportunities to the client regularly. The VP, Director develops go to market investment strategy, recommendation, and POV's while providing effective leadership of negotiations and creating strong vendor relationships.

  Role Objectives:

  Own client relationship and education relating to media investment across all channels

  Provide counsel on marketplace trends and investment expertise for clients and client teams. Be a thought leader in alternative buying models and integrated projects.

  Maintain, develop and grow relationships with appropriate client level contacts

  Inject ideas, innovation and leading industry developments into every assignment, including day-to-day client communications

  Consistently drive the use of analytics to inform/validate investment strategies, tactical planning and on-going optimizations across all media

  Collaborate with all partner agencies on your LOB, but also internally across all LOBs

  Strategically develop campaigns across the funnel to align with clients strategic goals and KPIs

  Manage negotiation and implementation of added value inventory, research partnerships, and custom sponsorship elements when applicable

  Strong and proven ability to trouble-shoot and quickly problem solve campaign management issues as they arise, as well as effectively partner with strategy directors to appropriately communicate issues with clients

  Consistently drive the use of analytics to inform/validate investment strategies, tactical planning and on-going optimizations across all media

  Qualifications

  Bachelor's degree or higher, with a concentration in advertising, marketing, business administration, communications, or equivalent

  10+ years of digital media buying experience, with progressive levels of responsibility, across all platforms: display, search, mobile, programmatic, and paid social

  Pharma experience is a must

  Previous team management experience

  Excellent negotiation skills and understanding of how to add incremental value without compromising communication needs

  Excellent written and verbal communication skills

  Ability to package, merchandise, and sell in concepts and new opportunities.

  Strategic thinking, ability to see the bigger picture

  Problem-solver with strong project management experience

  Self-starter with ability to work independently and in a collaborative team setting

  Strong technical proficiency in Microsoft Office Suite

  Additional Information

  Compensation Range: $143,000 - $225,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 02/16/2024.

  Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

  The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

  Paid Family Care for parents and caregivers for 12 weeks or more

  Monetary assistance and support for Adoption, Surrogacy and Fertility

  Monetary assistance and support for pet adoption

  Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

  Tuition Assistance

  Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

  Matching Gifts programs

  Flexible working arrangements

  ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

  Business Resource Groups that support multiple affinities and alliances

  The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

  #LI-HYBRID

  23-10183

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