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VP, Alliances & Channels Ecosystem EMEA
VP, Alliances & Channels Ecosystem EMEA-March 2024
Amsterdam
Mar 29, 2026
About VP, Alliances & Channels Ecosystem EMEA

  At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you.

  With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.

  Learn more on Life at Now blog (https://blogs.servicenow.com/category/life-at-now.html) and hear from our employees (https://www.youtube.com/playlist?list=PLtPPHGXv_JpmhypERyQKm5zO2Wd65QinB) about their experiences working at ServiceNow.

  Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.

  What you get to do in this role:

  As VP Alliance & Channel Ecosystem, you will manage and lead the EMEA team responsible for all partners in the ecosystem. This role is directly accountable for determining team coverage and territory alignment in support for the area’s strategic objectives, pipeline growth and execution, and achieving practice capacity and quality targets.

  Reporting into the SVP Global Alliances & Channel you will manage the Leaders of the EMEA ACE region and indirectly their respective teams.

  Responsible for implementing global/regional sales and marketing strategies; analyzing trends and sharing insights with partners to act as a ‘trusted advisor’.

  Establish sales objectives through operational rigor and pipeline hygiene activities such a forecasting. Tends to regional weekly and quarterly sales operational requirements.

  Develop strategic business quotas for regions/territories based on stakeholder guidance. Project expected sales volume, net new revenue, and profit for existing and new accounts. Close collaboration with the local and area sales leadership is a key success factor.

  Set and track progress of quarterly business objectives that drive strategic engagement with partners.

  Implement the EMEA sales initiatives and partner programs ad that adhere to a global structure whilst adapting to local markets.

  Govern a consulting & implementation partner ecosystem to promote healthy, viable practices that drive high quality delivery and support in-region customer demand.

  Maintains EMEA indirect management of resources within a leveraged model to achieve results.

  Scale ACE EMEA to reach through a programmatic approach to ecosystem education and enablement through presentations and partner meetings.

  Build thought leadership through strengthened professional, industry, and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies. Able to replicate this in our partner ecosystem.

  Able to transact with CXO level partners across the local and global partnerships in country.

  Identify transformative and incremental business opportunities by engaging partners and evaluating their industry reputation and expertise.

  Leverage resources to coordinate campaign selling and enablement. Lead events in terms of driving awareness, enablement, Partner Investment and demand.

  To be successful in this role you have:

  The successful candidate is expected to have at least 10 + years’ related working experience in field sales and dealing with Global System Integrators, Advisory Firms, Solution and/or implementation partners at the EMEA level.

  Must have 10 years of management experience.

  Hands on experience in partner ecosystem

  Full mastery in area of strategic alternative routes to market and enterprise indirect selling.

  Provides leadership/direction to others as necessary.

  Ability to work with direct and indirect reporting lines in highly matrixed environments.

  A roll up sleeve attitude to getting things done to attain the team purpose and growth objectives.

  The successful candidate will have worked in both direct sales and partner sales.

  ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

  At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here (https://www.servicenow.com/content/dam/servicenow-assets/public/en-us/doc-type/other-document/careers/new-world-of-work-personas.pdf) to learn about our work personas: flexible, remote and required-in-office.

  If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.

  For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

  Please Note: Fraudulent job postings/job scams are increasingly common. Click here (https://www.servicenow.com/fraudulent-job-scams.html) to learn what to watch out for and how to protect yourself. All genuine ServiceNow job postings can be found through the ServiceNow Careers site (https://www.servicenow.com/careers.html) .

  From Fortune. © 2022 Fortune Media IP Limited All rights reserved. Used under license.

  Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of, ServiceNow.

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