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Vice President, Enrollment Management
Vice President, Enrollment Management-March 2024
Harrisonburg
Mar 30, 2026
About Vice President, Enrollment Management

  Position Details

  Position Information

  Working TitleVice President, Enrollment Management

  Position Number1043

  Posting NumberF2366

  Position TypeAdministrative and Professional Faculty

  Position StatusFull Time

  College/DivisionVP Enrollment Management

  Department100688 - VP Enrollment Management

  Pay RateCommensurate with Experience

  Specify Range or Amount

  Is this a JMU only position?No

  Is this a grant-funded position?No

  Is this a Conflict of Interest designated position?Yes. The successful candidate must complete a Statement of Personal Economic Interests prior to their first day of employment.

  Position Summary Information

  About James Madison University

  MissionWe are a community committed to preparing students to be educated and enlightened citizens who lead productive and meaningful lives.VisionTo be the national model for the engaged university: engaged with ideas and the world.Who We AreLocated in the heart of Virginia's beautiful Shenandoah Valley, the city of Harrisonburg is approximately 120 miles from Washington, D.C. and Richmond, VA. With a population of just over 53,000, Harrisonburg is one of the most diverse communities in the Commonwealth of Virginia.

  JMU is a selective, public institution with a growing national reputation for offering experiences that lead to an outstanding education and inclusive environment for students, faculty and staff. The student body includes approximately 20,000 undergraduate and 1,900 graduate students, with over 1,000 full-time instructional faculty.

  JMU offers thriving programs in the liberal arts, science and technology, and professional disciplines at the undergraduate, master's and doctoral levels. The university is committed to expanding diversity, fostering equity and inclusion, and supporting superlative teaching and scholarship.

  JMU has achieved national recognition for the high quality of its academic programs, focus on maintaining strong student/faculty interaction, and innovative faculty research.

  General Information

  James Madison University is accepting applications for the Vice President for Enrollment Management. The Vice President reports to the President and serves as a member of the division heads team (with other senior leaders) as well as the President's Cabinet. The Division of Enrollment Management includes:

  The Office of AdmissionsThe Office of Financial Aid and ScholarshipsUniversity EventsFirst Generation Student Success (Centennial Scholars Program, Reddix Center for First Generation Students, Valley Scholars)Access and Educational Outreach (Middle School Visit Program, Preparing Future Faculty, Professors-in-Residence).The Division of Enrollment Management is an integral part of the campus community and works collaboratively with the other divisions to support the university's mission, vision, and values.

  Duties and Responsibilities

  The Vice President of Enrollment Management is an essential leadership position responsible for providing leadership, strategic oversight, and guidance to multiple key departments that significantly impact the university's growth, diversity, and student experience. The Vice President will provide strategic direction, innovative leadership, and effective management for the respective departments. The Division of Enrollment Management includes 100 staff members with five direct reports to the Vice President.

  Among a wide range of responsibilities, the Vice President's duties encompass the following:

  Provides strategic leadership and mentorship to a diverse group of employees within the division. Fosters a collaborative and innovative culture across departments, encouraging teamwork and effective communication.Ove sees staff recruitment, development, and retention.Collaborates with the Associate Vice President for Enrollment Management/Director of Admissions to develop and implement recruitment strategies that align with the university's mission and support the recruitment and retention of students.Oversees the assessment of admission processes, utilizing data-driven insights for the continuous enhancement of recruitment efforts and achievement of enrollment targets.Works closely with the Associate Vice President of Enrollment Management/Director of Financial Aid and Scholarships to establish financial aid policies that align with university goals and compliance standards.Provides leadership in identifying and securing financial aid and scholarship funding opportunities, collaborating with the Development Office. Stays informed of financial aid trends, regulations, and best practices to ensure compliance and maximize available resourcesCoordinates the enrollment activities to promote a quality environment that fosters a successful transition to college through graduation.Collaborates with the Executive Director of First Generation Student Success to develop and implement initiatives supporting the academic success of first-generation students.Leads efforts to assess the effectiveness of first-generation programs, fostering a culture of continuous improvement.Collaborates with the Director of University Events, providing strategic direction for the planning and execution of major university events (including university commencements). Collaborate with various departments to ensure events align with the university's mission, enhance the student experience, and contribute to a positive campus culture.Supports the core qualities of the institution, specifically in promoting and sustaining efforts for a welcoming and inclusive community.Oversees the fiscal management of the division to ensure wise stewardship of resources.Collaborates with the Provost, the Vice President of Student Affairs, and other university leaders to provide and enhance the academic and co-curricular support available to all students.Prepares and presents reports and other necessary correspondence to the President, Board of Visitors, and other committees when needed.Qualifications

  History of innovative leadership in a higher education setting; candidates should possess a minimum of five years' experience as an associate/assistant vice president, dean, director, or other significant leadership position.

  Proven leadership experience in enrollment management, admissions, or a related field within the higher education environment.

  Knowledge of student retention and success strategies.

  Understanding of the regulatory environment impacting higher education, specifically student recruitment and retention.

  Ability to communicate and collaborate effectively with diverse stakeholders, including students, faculty, staff, administrators, and external partners.

  A record of commitment to diversity a

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