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TikTok Shop - Beauty Subcategory Lead (Indonesia)
TikTok Shop - Beauty Subcategory Lead (Indonesia)-April 2024
Jakarta
Apr 2, 2026
ABOUT TIKTOK
As the leading destination for short-form mobile video, TikTok’s mission is to inspire creativity and bring joy.
5,001 - 10,000 employees
Social Media, Technology
VIEW COMPANY PROFILE >>
About TikTok Shop - Beauty Subcategory Lead (Indonesia)

  Responsibilities

  About Us

  TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo

  Why Join Us

  Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

  Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

  To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

  At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

  Join us.

  About the Team

  In this role you will be responsible in developing categories and the corresponding sub-categories by building a robust team, and conducting prioritization of sub categories, leads identification, leads generation, acquisition, incubation, and performance improvement & management.

  Roles & Responsibilities:

  - Map category and sub categories landscape, and define priority on which segment to be developed in collaboration with merchant and merchandise strategy team

  - Define a go-to market strategy for a Beauty category

  - Plan, execute and maintain category performance (from acquisition to incubation and development)

  - Build a robust team, and manage collaborative and goal-oriented team culture

  - Doing Negotiation with the seller, performance, potential risk and price competitiveness

  - Come up with initiatives to continuously improve competitiveness advantage

  Qualifications

  - Minimum Bachelor's degree or above

  - Minimum 6+ years experience in Beauty categories, with strong networking to brands and big merchants; social media savvy

  - Good understanding of Beauty product policies and regulation in the industry

  - Good negoitation skills, strong logical thinking, and Interpersonal skills

  - Well connected to big players within the industry

  - Collaborative and open to changes and challenges

  TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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